Bridging Potentials

africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.

300 +

Top-level contacts


Years experience


Locally based offices


Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Trade fairs & events
  • IT & financial services

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets


Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.




COVID-19: A trigger for MedTech & LabTech market development in East Africa

We would like to invite you to the COVID-19: A trigger for…


Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) June. Consumer goods across Africa

Consumer goods markets in Africa have over the past 10-20…

Slide of the month (SOTM) May. Glass production in Africa

Glass has innumerable applications like building, construction…

Slide of the month (SOTM) April. The sugar industry in East Africa

Agri processing is often referred to as one of the most promising…

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

africon recently completed stage 1 of a project for a client…

Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire

Over the past years, a strong reform drive has helped the…

Slide of the month (SOTM) January. Internet speeds across Africa

For an increasingly digital world, fast internet is a key…

Slide of the month (SOTM) December. Automotive market in Uganda

The automotive aftermarket is one of the key sectors of opportunities…