Bridging Potentials

africon is a consulting company with sole focus on Sub-Saharan Africa

300

Top-Level Contacts

20

Years Experience

3

Locally-Based Offices

60+

Local projects in Africa

africon GmbH is an independent consulting company with sole focus on sub-Saharan Africa.

We consult companies with their go-to-market strategy and create value by analysing and assessing African markets, delivering market entry strategies and introducing our clients to potential partners, projects and investors.

Moreover, we implement projects locally and handle business development in selected countries until you decide to manage Africa on your own.

Key benefits for our clients: Reduction in time, costs and risks when starting business in Africa

We deliver strategies for the African market potential

Stage I Market Research

  • Market landscape
  • Macroeconomic indicators
  • Market prioritization model
  • Identification of top  markets
  • Key trends

Stage III
Market management

  • HR management
  • Business trip
  • Identification of opportunities
  • Business development
  • Local project management
  • Local administration
Groceryshopping
Downtown Lagos, Nigeria.

WHAT OUR CUSTOMERS SAY:

REINER

africon GmbH has got a local presence in Nigeria ensuring reliable data along the whole project timeline.

Hugh BonfieldVP Sales EMEAREINER

Due to the real hands on approach locally we could perfectly verify the data we had collected earlier.

Alexander BossDirector AfricaHewlett Packard

The introduction to key distributing companies in Nigeria and Kenya was key to our success in Africa.

Thomas HaissExport Manager AfricaNETZSCH

Thank you so much for your help! Your organisation in Ethiopia has been great. That was really outstanding!

Victoria HellmeisterInternational Affairs

NEWS

African Investment Day opens doors into francophone Africa focusing on Congo!

Francophone Africa focus Congo - Ready for Business! Patroned…

africon CEO Marc-Peter Zander to speak at the mitafrika Business Forum

The “mitafrika Business Forum” will take place on 20.11.2019 in…

International dialogue on creativity and innovation from Africa

International dialogue on creativity and innovation from Africa…

CRU to host Africa Wire, Cable & Tube conference

CRU to host Africa Wire, Cable & Tube conference – the…

africon CEO Marc-Peter Zander is PARLA expert trainer of the month

africon CEO Marc-Peter Zander is an external PARLA expert on…

Sub Saharan Africa Workshop @METEC 2019: Successful premiere

African and German firms discuss market potential in Africa…

Bertrand Mignot joins africon GmbH advisory board

africon GmbH prides itself in having a very experienced advisory…

africon and Wolk After Sales Experts join forces for Africa

We are proud to announce that africon GmbH and Wolk After Sales…

SLIDE OF THE MONTH

SOTM July: Africa’s top imports in 2018

At africon, we are particularly keen about identifying and…

SOTM June. Plastic film imports in Nigeria

africon was contracted to conduct a research on Nigeria’s…

SOTM May. The aftermarket for commercial vehicles in South Africa

In late 2018, africon conducted a project on the independent…

SOTM April. Ghana’s aluminium fabrication market

africon was contracted to conduct a research on Ghana’s aluminium…

SOTM March. Kenya's construction and real estate sector

africon GmbH was contracted by one of our clients and we successfully…
Automotive parts import Sub-Saharan Africa.

SOTM February. Automotive parts imports in Sub-Saharan Africa

africon conducted a market analysis on the automotive industry…
SOTM. January

SOTM January. The automotive parts market in Nigeria

The Nigerian automotive industry appears to be an interesting…
SOTM December

SOTM December. Aluminium market growth in Sub-Saharan Africa

africon recently conducted aluminium market research in Africa…