Bridging Potentials

africon is a consulting company with sole focus on Africa

300 +

Top-level contacts


Years experience


Locally based offices


Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Trade fairs & events
  • IT & financial services

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Downtown Lagos, Nigeria.


Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

Hugh BonfieldVP Sales EMEAREINER

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Alexander BossDirector AfricaHewlett Packard

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thomas HaissExport Manager AfricaNETZSCH

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

Victoria HellmeisterInternational Affairs




Slide of the month (SOTM) February. Obtaining finance in Côte d'Ivoire

Over the past years, a strong reform drive has helped the…

Sustainable Economy at the German-African Economic Forum NRW 2020 in Dortmund

The demographic development on the continent and the consequences…

German-African Economic Forum NRW is happening on 18.02.2020 in Dortmund, Germany

The 6th German-African Economic Forum NRW will be taking…

Creating your 2020 Africa market entry strategy. Mittelstandsindex Afrika

Now that we are in a new year, it may be time to take a keen…

Presenting the "Mittelstandsindex Afrika" in Berlin, Germany. Event Recap 2019.

German economic exchange with Africa today lags behind its potential.…


Slide of the month (SOTM) March. The rope manufacturing industry in Africa

africon recently completed stage 1 of a project for a client…

Slide of the month (SOTM) February. Obtaining finance in Côte d'Ivoire

Over the past years, a strong reform drive has helped the…

Slide of the month (SOTM) January. Internet speeds across Africa

For an increasingly digital world, fast internet is a key…

Slide of the month (SOTM) December. Automotive market in Uganda

The automotive aftermarket is one of the key sectors of opportunities…

Slide of the month (SOTM) November. Chemicals application sectors in Nigeria

Africa‘s chemical industries have experienced enormous…

Slide of the month (SOTM) September. Consumer goods distributors in Ethiopia

The impressive growth of Ethiopia over the past decade has…

Slide of the month (SOTM) August. Real estate projects in South Africa

The real estate industry in South Africa has been growing…