africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.

500+

Top-level Contacts

10

Years in business

4

Locally based offices

100+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive & mobility
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Trade fairs & events
  • IT & financial services

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Groceryshopping

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

NEWS

africon’s presence at PROPAK West Africa

The annual PROPAK West Africa event (the largest exhibition…

Sven Moeller joins africon GmbH as Principal

  africon is delighted to add another member, Sven Moeller,…

Claudia Krüger joins africon as the Head of Finance & Administration (Germany).

The africon vision is to create possibilities not only for…

Aschalew Worku joins africon as a Business Analyst in Ethiopia

With our philosophy of “bridging potentials”, we are…

Slide of the month (SOTM) September. The Nigerian rail industry

Africa's booming population is creating vast opportunities,…

Slide of the month (SOTM) August. The Nigerian automotive industry

The Nigerian automotive industry stands out compared to other…

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria

While Africa’s automotive market contains great opportunities,…

SLIDE OF THE MONTH

Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) September. The Nigerian rail industry

Africa's booming population is creating vast opportunities,…

Slide of the month (SOTM) August. The Nigerian automotive industry

The Nigerian automotive industry stands out compared to other…

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria

While Africa’s automotive market contains great opportunities,…

Slide of the month (SOTM) June. Labtech imports in East Africa

Various markets in Africa offer great possibilities for international…

Slide of the month (SOTM) May. The logistics sector in Rwanda and Ethiopia

Many African countries’ economic growth is highly dependent…