Bridging Potentials

africon is a consulting company with sole focus on Africa

300 +

Top-Level Contacts

21

Years Experience

3

Locally-Based Offices

100+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analysing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Groceryshopping
Downtown Lagos, Nigeria.

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

Hugh BonfieldVP Sales EMEAREINER

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Alexander BossDirector AfricaHewlett Packard

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thomas HaissExport Manager AfricaNETZSCH

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

Victoria HellmeisterInternational Affairs

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

NEWS

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SLIDE OF THE MONTH

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For an increasingly digital world, fast internet is a key…

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Slide of the month (SOTM) September. Consumer goods distributors in Ethiopia

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Slide of the month (SOTM) August. Real estate projects in South Africa

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Slide of the month (SOTM) July. Africa’s top imports in 2018

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