Bridging Potentials

africon is a consulting company with sole focus on Africa

300 +

Top-Level Contacts

20

Years Experience

3

Locally-Based Offices

60+

Local projects in Africa

africon GmbH is an independent consulting company with sole focus on Africa.

We consult companies with their go-to-market strategy and create value by analysing and assessing African markets, delivering market entry strategies and introducing our clients to potential partners, projects and investors.

Moreover, we implement projects locally and handle business development in selected countries until you decide to manage Africa on your own.

Key benefits for our clients: Reduction in time, costs and risks when starting business in Africa

We deliver strategies for the African market potential

Stage I Market Research

  • Market landscape
  • Macroeconomic indicators
  • Market prioritization model
  • Identification of top  markets
  • Key trends

Stage III
Market management

  • HR management
  • Business trip
  • Identification of opportunities
  • Business development
  • Local project management
  • Local administration
Groceryshopping
Downtown Lagos, Nigeria.

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

Hugh BonfieldVP Sales EMEAREINER

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Alexander BossDirector AfricaHewlett Packard

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thomas HaissExport Manager AfricaNETZSCH

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

Victoria HellmeisterInternational Affairs

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

NEWS

African Investment Day opens doors into francophone Africa focusing on Congo!

Francophone Africa focus Congo - Ready for Business! Patroned…

africon CEO Marc-Peter Zander to speak at the mitafrika Business Forum

The “mitafrika Business Forum” will take place on 20.11.2019 in…

International dialogue on creativity and innovation from Africa

International dialogue on creativity and innovation from Africa…

CRU to host Africa Wire, Cable & Tube conference

CRU to host Africa Wire, Cable & Tube conference –…

africon CEO Marc-Peter Zander is PARLA expert trainer of the month

africon CEO Marc-Peter Zander is an external PARLA expert on…

Sub Saharan Africa Workshop @METEC 2019: Successful premiere

African and German firms discuss market potential in Africa…

Bertrand Mignot joins africon GmbH advisory board

africon GmbH prides itself in having a very experienced advisory…

SLIDE OF THE MONTH

Slide of the month (SOTM) August. Real estate projects in South Africa

The real estate industry in South Africa has been growing…

Slide of the month (SOTM) July. Africa’s top imports in 2018

There are numerous business opportunities and potentials…

Slide of the month (SOTM) June. Plastic film imports in Nigeria

The growth of plastic film imports over the past ten…

Slide of the month (SOTM) April. Ghana’s aluminium fabrication market

The overall market for aluminium profiles in Ghana is split…
Automotive parts import Sub-Saharan Africa.

Slide of the month (SOTM) February. Automotive parts imports in sub-Saharan Africa

Let us look at the automotive market in sub-Saharan Africa…
SOTM. January

Slide of the month (SOTM) January. The automotive parts market in Nigeria

The Nigerian automotive industry appears to be an interesting…