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Bridging Potentials

africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.

500+

Top-level Contacts

10

Years in business

4

Locally based offices

100+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Trade fairs & events
  • IT & financial services
See our projects in Africa
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Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Groceryshopping

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

 

NEWS

africon to present at virtual.drupa touchpoint packaging: Key trends and opportunities in the African packaging markets.

The African continent is a high growth market for the packaging…
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Uzodinma Ezimora joins africon GmbH advisory board.

africon has been strengthening its team including the advisory…
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TU Berlin and Addis Ababa University students solve a business case for Henkel and Varta, organized by africon

Africa has become a continent of growth. Over the past 5…
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africon selected as a knowledge partner for EMWA 2021

africon has been liaising as a knowledge partner with different…
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Kwame Ankomah Gyamfi joins africon as a Business Analyst in Ghana.

Based on our philosophy of “bridging potentials“, where…
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africon and Quantron AG join forces for eMobility in Africa

eMobility has been a key topic in Africa with the rising…
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SLIDE OF THE MONTH

Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) November. The construction industry in Africa

Construction projects on the African continent are not only…
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Slide of the month (SOTM) October. The meat & fish sector in Nigeria

A specific question that emerged in one of our recent projects…
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Slide of the month (SOTM) September. The soft drinks market in Kenya

The soft drinks market in Kenya comprises of carbonates,…
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Interested in growing your Africa business? Get in touch