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Bridging Potentials

africon is a consulting company with sole focus on Africa

300 +

Top-Level Contacts

21

Years Experience

3

Locally-Based Offices

100+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analysing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

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Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analyses and strategies
  • Evaluation of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of customers, partners and projects
  • Monitoring of markets
Groceryshopping
Downtown Lagos, Nigeria.

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

Hugh BonfieldVP Sales EMEA – REINER

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Alexander BossDirector Africa – Hewlett Packard

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thomas HaissExport Manager Africa – NETZSCH

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

Victoria HellmeisterInternational Affairs

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

 

NEWS

German-African Economic Forum NRW is happening on 18.02.2020 in Dortmund, Germany

The 6th German-African Economic Forum NRW will be taking…
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Creating your 2020 Africa market entry strategy. Mittelstandsindex Afrika

Now that we are in a new year, it may be time to take a keen…
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Presenting the "Mittelstandsindex Afrika" in Berlin, Germany. Event Recap 2019.

German economic exchange with Africa today lags behind its potential.…
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African Investment Day opens doors into francophone Africa focusing on Congo!

Francophone Africa focus Congo - Ready for Business! Patroned…
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africon CEO Marc-Peter Zander to speak at the mitafrika Business Forum

The “mitafrika Business Forum” will take place on 20.11.2019 in…
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SLIDE OF THE MONTH

Slide of the month (SOTM) December. Automotive market in Uganda

The automotive aftermarket is one of the key sectors of opportunities…
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Slide of the month (SOTM) November. Chemicals application sectors in Nigeria

Africa‘s chemical industries have experienced enormous…
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Slide of the month (SOTM) September. Consumer goods distributors in Ethiopia

The impressive growth of Ethiopia over the past decade has…
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Slide of the month (SOTM) August. Real estate projects in South Africa

The real estate industry in South Africa has been growing…
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Slide of the month (SOTM) July. Africa’s top imports in 2018

There are numerous business opportunities and potentials…
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Slide of the month (SOTM) June. Plastic film imports in Nigeria

The growth of plastic film imports over the past ten…
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Interested in growing your Africa business? Get in Touch

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