africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.


Top-level Contacts


Years in business


Locally based offices


Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Trade fairs & events
  • IT & financial services

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets


Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.




Rhoda Berger joins africon as Senior Consultant  

The africon team has been growing in Germany, Kenya, Tanzania,…

2021 marks africon’s 10th anniversary!

If your company reaches its 10th birthday, there is cause…

africon to present at the Global DIGITAL FUTUREcongress Virtual on 25.02.2021

Do you want to expand internationally as a medium-sized company?…

africon selected as a data partner for Statista

We are proud to announce that africon GmbH and Statista are…

Lara Rösler joins africon GmbH as a Working Student

Despite global uncertainties fueled by the pandemic, we were…


Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) November. The construction industry in Africa

Construction projects on the African continent are not only…

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

A specific question that emerged in one of our recent projects…

Slide of the month (SOTM) September. The soft drinks market in Kenya

The soft drinks market in Kenya comprises of carbonates,…

Slide of the month (SOTM) August. Steel demand in Africa

The demand for steel in Africa has been growing due to various…

Slide of the month (SOTM) June. Consumer goods across Africa

Consumer goods markets in Africa have over the past 10-20…