africon is a consulting company with sole focus on Sub-Saharan Africa

300

Top-Level Contacts

20

Years Experience

3

Locally-Based Offices

50+

Local projects in Africa

africon GmbH is an independent consulting company with sole focus on sub-Saharan Africa.

We consult companies with their go-to-market strategy and create value by analysing and assessing African markets, delivering market entry strategies and introducing our clients to potential partners, projects and investors.

Moreover, we implement projects locally and handle business development in selected countries until the client decides to manage Africa on their own.

Key benefits for our clients: Reduction in time, costs and risks when starting business in Africa

We deliver strategies for the African market potential

Stage I Market Research

  • Market landscape
  • Macroeconomic indicators
  • Market prioritization model
  • Identification of top  markets
  • Key trends

Stage III
Market management

  • HR management
  • Business trip
  • Identification of opportunities
  • Business development
  • Local project management
  • Local administration

WHAT OUR CUSTOMERS SAY:

REINER

africon GmbH has got a local presence in Nigeria ensuring reliable data along the whole project timeline.

Hugh BonfieldVP Sales EMEAREINER

Due to the real hands on approach locally we could perfectly verify the data we had collected earlier.

Alexander BossDirector AfricaHewlett Packard

The introduction to key distributing companies in Nigeria and Kenya was key to our success in Africa.

Thomas HaissExport Manager AfricaNETZSCH

Thank you so much for your help! Your organisation in Ethiopia has been great. That was really outstanding!

Victoria HellmeisterInternational Affairs

NEWS

SOTM. January

SOTM January. The automotive parts market in Nigeria

The Nigerian automotive industry appears to be an interesting…
SOTM December

SOTM December. Aluminium market growth in sub-Saharan Africa

africon recently conducted aluminium market research in Africa…
Market entry project

SOTM November. Market entry project for a US communication company

africon was contracted to carry out a market assessment and…

africon publish insights on the african steel industry in the ITA Journal.

Last October and in the International Tube Association 3rd journal…
Interview of Marc Zander

africon CEO Mr. Marc Zander - Interview " Investors Lack Information"

CT Executive Search Specializes in senior recruitment in the…
africon consulting

Automotive projects conducted by africon

Over the past years, more and more automotive firms have shown…
africon consulting

africon carried out a successful market entry strategy in a new industry.

africon was contracted to carry out a suitable go-to market…

africon continuously active in training and education in the African context

Beside the longstanding partnership with the Hochschule Bonn Rhein…