We are proud to announce that africon GmbH and Statista are joining forces in providing market data on different industries in Africa. Statista prides itself as being the global No1 Business Data Platform providing insights and facts across 170 industries and 150+ countries. africon is a management consultancy with a sole focus on Africa. We […]
Prior to the Covid outbreak, manufacturing in Nigeria had been recovering from the 2017 recession, even though the sector still faces various challenges, such as intermittent power supply, infrastructural deficits, forex shortage and Naira devaluation. africon did a market analysis for a European food ingredient manufacturing company interested in understanding the industry in Nigeria. The […]
Despite global uncertainties fueled by the pandemic, we were happy to see continued and reemerging interest in the African potentials towards the second half of the year. We are very grateful for a multitude of new and repeat clients from industries like steel, logistics, chemicals and industrial equipment among others. As our project work expands, […]
Construction projects on the African continent are not only getting bigger, but more complex in nature. Some of the key drivers are economic growth, urbanization, industrialization, and the growth of the middle class. The transport sector continues to take the biggest share of the total construction projects in the continent, followed by real estate. In […]
With our philosophy of “bridging potentials“ where we consult the management of global companies on their Africa strategy (beginning with their market entry until the local implementation) we are growing our team. Amamchukwu Okafor joined africon GmbH as a Business Analyst in August 2020. He is based in Nigeria, the largest market in Africa, and […]
Etienne Fliegner joined the africon team as a Visiting Associate in September 2020 and is based in Freiburg, Germany. He studied politics and economics in his Bachelor and is completing a Master in European Global Studies. Etienne supports marketing & research work at africon. “Since my experience abroad in Ethiopia, I am very interested in […]
A specific question that emerged in one of our recent projects in the food industry was how the meat sector in Nigeria looks like and whether it was a suitable target industry for our client. africon answered this question through a combination of industry knowledge from our experts on the ground, local research, as well […]
The soft drinks market in Kenya comprises of carbonates, water and juices. africon did an analysis for a chemicals manufacturer to understand the industry in depth. One of the key learnings from this project was that Coca Cola dominates this market. Consumers are knowledgeable about the market and there exists a strong brand loyalty. Based […]
The demand for steel in Africa has been growing due to various drivers. africon has over the years conducted more than 200 interviews with decision makers and key industry experts from the continent for our clients. Through one recent research for a machinery supplier, we were able to highlight increased government spending, growing investments in […]
africon CEO and Partner Marc-Peter Zander presented at the webinar “Challenges and opportunities for the West African economy in the face of COVID-19” organised by the BVMW. Further presentations were held by Andreas Jahn, Head of Politics and Foreign Trade at the BVMW and Bienvenue Angui, Managing Director of the Africa SME Alliance. Key topics […]
