The automotive aftermarket is one of the key sectors of opportunities in Africa – not just for Germany, but for many global automotive nations as well. However, many international automotive firms face challenges when doing business in Africa as markets function differently compared to other parts of the world – and within Africa itself. The […]
Africa‘s chemical industries have experienced enormous growth over the past decades. Though at a smaller scale, various markets in Africa offer substantial market opportunities for global chemical companies. One of them is our client for this project. Taking a certain set of chemicals in our client‘s portfolio, the project objective was to identify the most […]
From 18th to 20th March 2018, anyone who is anyone in the Wines and Spirits industry was heading to “ProWein”, the Worlds No. 1 International Trade Fair for Wines and Spirits at the trade fair of Dusseldorf in Germany. This year africon GmbH, the foreign representative of Messe Düsseldorf for East Africa, was given the […]
The share of investments in the water sector in SSA is relatively small at 9.7% compared to other infrastructure sectoral financing according to the Infrastructure Consortium for Africa (2016). The region’s water access flounders at 40% (World Bank 2017). Whereas industrial wastewater is aiding the deterioration in water quality, resulting in reduced biodiversity in rivers, […]
Mohammed Al-Salafi, Business Analyst und der Länderaufbetragte für Nigera, hielt am 17.02.2018 als Gastdozent einen Vortrag zum Thema Strategisches Management an der Online Beni American University. Die Universität bietet verschiedene Programme an, darunter auch Strategisches Management, welches dieses Semester von Herrn Al-Salafi durchgefüht wurde. Mohammed Al-Salafi wird von nun an jedes Semester dieses Programm unterrichten. […]
On February 6. 2018, africon GmbH’s first Africa workshop took place in the Congress Center Düsseldorf. 44 customers followed the invitation as well as companions and partners of africon GmbH. Reason to launch this event was among others the occasion of africon GmbH’s seven-year existence. After the welcome by the shareholders Mr Marc Zander […]
In 2017, we analysed the market for automotive filtration in Kenya and Tanzania in detail. During the project, 60 senior level industry players from authorities, key automobile traders and leading parts distributors, more than 300 consumers, around 70 workshops and 100 parts traders in Kenya and Tanzania were interviewed. In terms of vehicles in operation […]
After growing its expertise in the African packaging markets throughout the last 5 years, africon supported a leading aluminium foil supplier to the flexible-, laminated carton, cigarette- and blister packaging industry with the development of its Africa strategy. 53 key industrial players were interviewed, including 11 packaging manufacturers in South Africa and 12 packaging manufacturers […]
Doing business in the Middle Eastern and African region delivers results when you have the right information and tools at hand. Marc Zander, Partner at africon spoke in Sweden on the set up of distribution in Africa. At the MEA Summit visitors got the chance to directly engage with prominent business leaders and industry experts […]
africon GmbH has made over 130 interviews with sub-Saharan African steel manufacturers between 2016-2017. In these interviews, one of the key issues holding back Western manufacturers was the risk perception of management, reflected in the preferred payback periods of the machinery. The management of steel companies was hesitant to make too large investments in machinery […]
German-African Economic Forum NRW is happening on 18.02.2020 in Dortmund, Germany16. January 2020 - 8:09
For East Africans: How to prepare to attend a Messe Dusseldorf trade fair in Germany14. January 2020 - 15:10
Creating your 2020 Africa market entry strategy. Mittelstandsindex Afrika9. January 2020 - 8:18