africon selected as a data partner for Statista

We are proud to announce that africon GmbH and Statista are joining forces in providing market data on different industries in Africa. Statista prides itself as being the global No1 Business Data Platform providing insights and facts across 170 industries and 150+ countries. africon is a management consultancy with a sole focus on Africa. We consult the management of companies on developing their go-to-market strategies in Africa. Having successfully completed 100+ projects in Africa, we have gathered innumerable industry insights. Some of these are now displayed on Statista’s platform to provide individuals and companies with comprehensive information about key industries on the continent.

The sectors covered include (but are not limited to) mechanical engineering, automotive, chemicals, consumer goods & FMCG, building materials, steel, water, woodworking, industrial goods, trade fairs & events and IT & financial services.

You can get some of the statistics that we have compiled together in the links below:

Market share of soft drink companies in Kenya 2018

Soft drinks production in Kenya 2015-2019

Trade fairs in East Africa, by country 2017

Trade fairs in East Africa, by category 2017

Glass industry export value from Africa 2018, by country of origin

Plastic film imports in Nigeria 2008-2017

Plastic film imports in Nigeria 2017, by type

Market value distribution of automotive parts in Nigeria 2018, by segment

Share of automotive parts imported into Sub-Saharan Africa 2017, by country

Distribution of packaging material used in Nigeria 2016

Distribution of plastic consumption in Nigeria 2017, by industry

Import volume of aluminum into Sub-Saharan Africa 2008-2017, by type

Penetration of fake products in the plug market in Nigeria 2015-2016

Market share of water filtration products in Sub-Saharan Africa 2017, by country

Leading brands of operational tractors in Nigeria 2016

Number of licensed motorcycles in Egypt 2011-2017

Distribution of licensed motorcycles in Egypt 2018, by type

Market share of aluminum in Ghana 2019, by fabricator

Share of fish waste in Ghana 2018, by source

Largest imports share in Africa 2018, by country

If you have any questions do not hesitate to contact us.

Slide of the month (SOTM) December. The food, beverage and tobacco manufacturing industry in Nigeria

Prior to the Covid outbreak, manufacturing in Nigeria had been recovering from the 2017 recession, even though the sector still faces various challenges, such as intermittent power supply, infrastructural deficits, forex shortage and Naira devaluation. africon did a market analysis for a European food ingredient manufacturing company interested in understanding the industry in Nigeria. The project aim was to understand potentials in various market segments and to ultimately determine scale and scope of opportunities for our client. Within our research, we found that the food, beverage and tobacco sectors account for 38% of all manufacturing output in Nigeria. We were furthermore able to share the size of the market and identify key players and partners to provide direction for future sales efforts in the region.

If you have any questions or concerns, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) November. The construction industry in Africa

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

Slide of the month (SOTM) September. The soft drinks market in Kenya

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

 

 

Lara Rösler joins africon GmbH as a Working Student

Despite global uncertainties fueled by the pandemic, we were happy to see continued and reemerging interest in the African potentials towards the second half of the year. We are very grateful for a multitude of new and repeat clients from industries like steel, logistics, chemicals and industrial equipment among others. As our project work expands, our team has also been growing not only in Africa but also in Germany.

We were happy to welcome Lara Rösler who recently joined the team as a working student. She is based in Bremen. She studied business administration and management in her Bachelor at the University of Osnabrück and is completing a Master in business administration at the University of Bremen. Lara will support in the administrative department, mainly in project controlling. Her tasks will include ensuring that the project goals are achieved in our africon quality, as well as within budgets and timeframes.

I am very interested in the African markets and their potential. During my work with africon, I am looking forward to learn more about these potentials, as well as working in an international, highly motivated team. I also look forward to sharing my expertise and ensuring that projects run smoothly in africon“, Lara says.

Slide of the month (SOTM) November. The construction industry in Africa

Construction projects on the African continent are not only getting bigger, but more complex in nature. Some of the key drivers are economic growth, urbanization, industrialization, and the growth of the middle class. The transport sector continues to take the biggest share of the total construction projects in the continent, followed by real estate. In a bid to identifying suitable business partners in selected countries in Africa, we recently completed a local research project in the construction industry. This prompted us to do a deep dive and provide a detailed market outlook. After sharing our findings and giving strategic recommendations, we were in a position to prioritize different countries and sectors.

If you have any questions or concerns, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

Slide of the month (SOTM) September. The soft drinks market in Kenya

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

 

Amamchukwu Okafor joins africon GmbH as a Business Analyst

With our philosophy of “bridging potentials“ where we consult the management of global companies on their Africa strategy (beginning with their market entry until the local implementation) we are growing our team.

Amamchukwu Okafor joined africon GmbH as a Business Analyst in August 2020. He is based in Nigeria, the largest market in Africa, and a key focus country for many of our clients. Prior to joining africon, Mr. Okafor consulted for a number of local firms and German institutions in Nigeria. He holds a consecutive Master’s degree in Economics and Strategy from the Friedrich Schiller University Jena, Germany. His interests are in infrastructure, energy markets, logistics and business cycles. Amam is supporting several companies with in-depth local market research, entire market analysis, strategy development, partner identification, sales, and business development among other activities in Nigeria.

For me, it has been a tremendous learning and growth experience with africon. I look forward to more projects”, says Amam.

Read more about the africon team here

Etienne Fliegner joins africon as a Visiting Associate

Etienne Fliegner joined the africon team as a Visiting Associate in September 2020 and is based in Freiburg, Germany. He studied politics and economics in his Bachelor and is completing a Master in European Global Studies. Etienne supports marketing & research work at africon. “Since my experience abroad in Ethiopia, I am very interested in economic and political developments in African countries. I am happy and motivated to join the dynamic team at africon GmbH to deepen my knowledge and learn new skills ,” Etienne says.

He is looking forward to working with the team and has already successfully assisted in the execution of some projects over the last months.

Read more about the africon team here

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

A specific question that emerged in one of our recent projects in the food industry was how the meat sector in Nigeria looks like and whether it was a suitable target industry for our client. africon answered this question through a combination of industry knowledge from our experts on the ground, local research, as well as a comprehensive analysis of trade statistics. Our findings revealed that in Nigeria, most people consume red meat on the day they purchase it from open air market stalls, and only a small fraction is refrigerated. Fish in Nigeria is primarily traded live, fresh, frozen or smoked. However, 90% of the broiler chicken is slaughtered, processed and sold frozen. These findings, among others, helped us to rate various target markets for our client in comparison to each other. It laid the groundwork for africon to identify potential customers and partners for our client, therefore reducing cost, time and risk for them.

If you have any questions or concerns, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) September. The soft drinks market in Kenya

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

 

Slide of the month (SOTM) September. The soft drinks market in Kenya

The soft drinks market in Kenya comprises of carbonates, water and juices. africon did an analysis for a chemicals manufacturer to understand the industry in depth. One of the key learnings from this project was that Coca Cola dominates this market. Consumers are knowledgeable about the market and there exists a strong brand loyalty. Based on the findings, africon was able to provide an overview on soft drinks manufacturing as an application industry for our client and give strategic recommendations.

If you have any questions or concerns on the soft drinks market in Kenya, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

Slide of the month (SOTM) April. The sugar industry in East Africa

 

Slide of the month (SOTM) August. Steel demand in Africa

The demand for steel in Africa has been growing due to various drivers. africon has over the years conducted more than 200 interviews with decision makers and key industry experts from the continent for our clients. Through one recent research for a machinery supplier, we were able to highlight increased government spending, growing investments in electrification projects and urbanization as some of the key drivers of steel demand. We were also able to show the demand per selected country. Through our extensive knowledge and contacts, we are continuing to help reduce cost, risk and time for our clients in the sector.

If you have any questions or concerns on steel demand in Africa, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

Slide of the month (SOTM) April. The sugar industry in East Africa

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

 

Webinar Recap: Challenges and opportunities for the West African economy in the face of COVID-19

africon CEO and Partner Marc-Peter Zander presented at the webinar “Challenges and opportunities for the West African economy in the face of COVID-19” organised by the BVMW. Further presentations were held by Andreas Jahn, Head of Politics and Foreign Trade at the BVMW and Bienvenue Angui, Managing Director of the Africa SME Alliance.

Key topics revolved around how West African countries deal with the current pandemic, as well as a look at existing and emerging business opportunities.

As key take-aways, it is clear that West Africa faces a difficult situation with disrupted supply chains and GDP decreases. However, governments have taken initiatives to support businesses. In Nigeria the oil dependency displays a huge challenge, but the economy starts to diversify more which will create opportunities in other sectors.

See more of our webinars that we  speak at or organise in our news section .