Rewatch the webinar: Africa’s independent aftermarkets – a look at the current situation and future potential

africon CEO and Partner, Marc- Peter Zander, will be presenting at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

In case you missed this webinar or would like to get insights on IAM in Africa, watch the replay  here

COVID-19: A trigger for MedTech & LabTech market development in East Africa

We would like to invite you to the COVID-19: A trigger for MedTech & LabTech market development in East Africa webinar.

It will take place on 2nd July 2020. 11:00 am – 12:45 pm EAT (East African Time) or 10:00 am – 11:45 am CEST (Central European Summer Time). It will be conducted by Dr. Franz von Roenne, EZ-Scout at SPECTARIS, africon GmbH and East African Health Platform (EAHP). Aneth Herman, Junior Consultant- africon, will be giving insights on the EAC MedTech and LabTech market size, major players and potential partnerships between local and international companies.

In this free webinar, you will learn how the COVID-19 virus is changing the demands for medical and laboratory technology. The findings will be presented by the SPECTARIS association partner East African Health Platform, an umbrella organisation of the non-governmental health industry in the 6 member countries of the EAC: Kenya, Tanzania, Uganda, Rwanda, Burundi and Southern Sudan.

You will get an overview of trends and perspectives in the region and get to know the viewpoint of users through hospital managers and/or investors from three of the countries. Although the crisis is still in full swing, it is already becoming clear in East Africa that technological changes which are underway, but overdue, will be accelerated by COVID-19.

Contributors are: Dr. Thomas Walter (head of the BMZ-funded project Support to Regional Industrial Value Addition in the EAC and an expert on the economy and economic policy of the EAC), a representative of a large regional investor in health care facilities, CEOs of private hospitals, and, on the topic of business models, a senior manager of a producer of life science technology in the EAC.

We are looking forward to your registration, which you can make via this link.

Africa’s independent aftermarkets – a look at the current situation and future potential webinar

africon CEO and Partner, Marc- Peter Zander, will be presenting at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

africon will be presenting insights on the automotive independent aftermarket situation in Africa and will cover:

  • The current state of the IAM in Africa – How to prepare for the scenario presented after COVID-19
  • Reducing the dependency from Asia in the IAM – Is Africa the next growth market?
  • Macro trends driving growth in Africa, the last untapped market

Marc will be joined by Vishal Pandey from Glasgow Consulting Group who will be moderating this session.

You are invited to register for the webinar here

Challenges and opportunities for the West African economy in the face of COVID-19 Webinar

With an estimated average growth rate of 3.7% in 2019, West Africa is a booming market with more than 350 million inhabitants spread across the sub-region. The willingness to invest is mainly due to the region’s good profitability prospects. This trend is caused by West Africa’s diverse natural resources, human resources and a large economic market.

The BVMW’s Africa SME Alliance is therefore organising a series of webinars titled “Africa Roadshow” and invites you via video conference to an exclusive West Africa webinar on 30 June 2020 at 4 p.m. (GMT+2) with the guest of honour, the Ambassador of Ghana, H.E. Ms Gina Ama Blay.

You will get an exclusive insight into the economies of West Africa in the time after the COVID-19 crisis with a focus on Ghana. Ghana is one of the most economically sought-after countries in this area. With more than 27 million consumers Ghana is the second largest market in West Africa. It is now not only one of the best countries to do business in Africa, but also has the fastest growing economy in the world, as noted by the report “Ease of Doing Business”, published by the World Bank in 2019. The excellent framework conditions for European companies offer attractive business opportunities and new target markets for German SMEs. This is particularly true in the agricultural industry, energy, financial services, infrastructure and the real estate sector. In particular, healthcare and investments in supply chains have become sectors of the future with the Covid 19 pandemic.

africon CEO and Partner Marc-Peter Zander will be one of the experts presenting at the conference.

The webinar will be held in English.

Register and read more here

Sustainable Economy at the German-African Economic Forum NRW 2020 in Dortmund

The demographic development on the continent and the consequences of climate change require a rethinking of the relationship between Germany and Africa. Therefore, sustainable business is of great relevance for companies in Africa. However, these environmental and social challenges also present opportunities for young entrepreneurs.

Marc Zander, africon Partner and CEO moderated the panel on sustainable economy at the “German-African Economic Forum NRW” on 18.02.2020 in Dortmund. Among the panelists were representatives of the Sparkassenstiftung Internationale Kooperation e.V., the German Agency for Business and Economic Development, and start-up entrepreneurs with innovative business concepts in Africa.

Only a partnership-based relationship for German enterprises and cooperation at eye level promises sustainable economic success. Moreover, African interests should be heard and positions from the continent should be included.

In conclusion, the panelists emphasized that sustainability and profitability are not mutually exclusive but are aspirations that go hand in hand for the success of every company.

 

 

 

How to benefit from the African growth markets – Exportleiterkreis” of IHK Oldenburg

 

African economies present innumerable opportunities for businesses worldwide. africon was invited to hold a presentation on 18.02.2020 at the “Exportleiterkreis” of IHK Oldenburg about opportunities for German companies in Africa.

Erik Deitersen, Senior Consultant with africon, gave an overview on why Africa is a promising market, the status quo on German business engagement there, as well as how German firms can access local opportunities.

We would like to thank the organisers and hope to see even more Northern German companies on the African continent soon.

Presenting the “Mittelstandsindex Afrika” in Berlin, Germany. Event Recap 2019.

German economic exchange with Africa today lags behind its potential. Only around 2% of German foreign trade is with Africa and German investment on the continent stands only at a fraction of that from many of its’ European neighbours. Over the past years various players in the German economy, from corporations to government entities and associations, have taken steps to enhance this engagement. The German “Mittelstand” (small and medium sized enterprises) as the backbone of the German economy will also have a crucial role to play. In order to support this drive, africon contributed to the development of the “Mittelstandsindex Afrika” and presented it as part of a panel organised by the “Agentur für Wirtschaftliche Entwicklung (AWE)” in Berlin on Oct 24, 2019. Erik Deitersen, Senior Consultant with africon, thereby represented the development team of the index (BRS Institute, BVMW and Nexia) on the panel and shared perspectives on the “Mittelstand’s” engagement in Africa.

We thank the organisers for providing us with the platform to share our tool and perspectives.

Learn more here

Enormous potential for Africa’s wire industries. Africa Wire, Cable & Tube Conference.

Africa boasts enormous potential for increased trade in wire & cable, tube & pipe related industries. Market observers have noted that in many African markets the business environment is improving, and the implementation of structural reforms is leading to increased business confidence.

Those were some of the topics discussed at this year’s Africa Wire, Cable & Tube Conference.

CRU and the Southern Africa-German Chamber of Commerce and Industry (AHK), along with leading global trade shows, Wire & Tube as lead sponsor, held the Africa Wire, Cable & Tube Conference, on 11-13 November in Johannesburg, South Africa.

This important inaugural event is an opportunity for the local industry and stakeholders to meet with the international supply chain, and discuss the main trends impacting the global market and how they can be applied to the opportunities and challenges being faced across the continent.

To see the agenda, check here

The event brought together people from all over the globe with an interest in the wire, cable and tube industry.

Some of the topics addressed included

  1. Understanding Africa’s wire & cable, tube & pipe production, trade and supply chain
  2. The importance of the industry’s reliance on wire, cable, tube and pipe for African development
  3. Update on the expected consumption trends in Africa, of high wire and tube consuming industries: Mining, Utilities, Oil & Gas, Construction & Infrastructure
  4. Latest global technological advances in wire, cable, tube and pipe manufacturing, and how they can be applied in African operations
  5. Key considerations for the global wire, cable, tube and pipe supply chain when considering investing in African operations/distribution
  6. Technical agenda dedicated to technical showcases that highlight wire & cable or tube & pipe technology advances relevant to African operations

The africon team was very present as a supporting sponsor. CEO and Partner Mr. Zander also spoke about the Potential for growth in Africa in wire and cable or tube and pipe industries.

To see more insights about topics, speakers and the overall conference, see here

How to successfully enter the African Market: “Mittelstandsindex Afrika” launched

Africa is one of the world’s largest and most diverse continents: 54 countries, rich cultures, stunning landscapes, and hundreds of ethnic groups speaking a total of more than 2,100 languages. Africa is considered an emerging continent that offers businesses various opportunities to invest successfully. In order to help German small and medium sized enterprises (the “Mittelstand”) to enter the African markets, the BRS Institute at the Bonn-Rhein-Sieg University of Applied Sciences (H-BRS), africon GmbH, the Federal Association of Medium-Sized Enterprises (BVMW) and Nexia International released the “Mittelstandsindex Afrika” (SME Index Africa).

It was presented to the public on October 15, 2019 at the roadshow “Successful to Africa” ​​organised by BVMW in Korntal near Stuttgart and received a very positive response from the participants in the SME sector.

The “Mittelstandsindex Afrika” provides a rating for 34 African countries, which cover 96 percent of the continent’s economic output. Based on a variety of weighted criteria, the index summarizes the attractiveness of African countries in an overall rating specifically tailored to the needs of German SMEs. The ratings allow companies to estimate the attractiveness of business activity in the respective country.

The An-Institut of the H-BRS is not alone in its assessment that Germany is currently not among the frontrunners in terms of investment in Africa. “At the EU and UN, G8, G20 and many other international organizations and industrialized countries such as China and Japan, Africa have long been at the top of the agenda,” says Professor Dr Jürgen Bode. The German Federal Ministry for Economic Cooperation and Development (BMZ) has recognized the “unique opportunities” and the “great potential” and wrote in 2017: “About half of the 20 fastest growing economies are located there. By 2035, Africa will have the largest workforce worldwide. This is where the global markets, the customers and the employees of the future are growing.” The Federal Ministry of Education and Research (BMBF) has also been pursuing a focused “Africa strategy” since 2018. The “Mittelstandsindex Afrika” aims to support the German “Mittelstand” (SME sector) in its own quest to expand in Africa by raising awareness about opportunities, creating transparency at an early stage by providing a guideline for a structured approach to the African markets.

The “Mittelstandsindex Afrika” draws its information from 55 input factors consisting of specifically gathered primary data and existing secondary data sources. These are summarized in 16 “indicators” for SMEs, which in turn are condensed into three “key indicators”. These “key indicators” – “Scale and Scope of Opportunities”, “Getting into the Market” and “Navigating inside the Market” – give rise to a country rating that allows a mid-sized company a quick overview of each country’s business appeal. A special feature of the “Mittelstandsindex Afrika” is the evaluation of factors and indicators against the background of qualitative expert interviews with medium-sized companies, state institutions and chambers and associations.

The key indicators

Scale and Scope of Market Opportunities

Before a medium-sized company from Germany concretely examines a market entry in an African country, it has to find out whether the market offers the necessary demand for its products or services. The first key indicator “Scale and Scope of Market Opportunities” helps: It measures the size, growth rate and share of interesting market segments of B2B (industrial, agricultural, services) and B2C sectors, while keeping in mind the strengths and weaknesses of the German “Mittelstand”. In addition, this key indicator examines the potential of an African country to serve other countries in its vicinity as a hub. Overall, the company gets a very good first impression of the relative market opportunities that can be expected from each rated country.

Getting into the market

Once a company identifies a country with promising opportunities, it has to plan how it can actually enter the market. Many factors can make it more difficult or easier to do so. The second key indicator “Getting into the Market” measures the conditions in the respective African countries with regards to the question “what does a firm need to enter a market and how easy are these factors obtainable in the country?”. With this information, a business can gain a first comprehensive view of what to expect in terms of resource requirements and complexity when entering the respective market.

Navigating inside the market

After entering the market, it is crucial for success to prove yourself in the competition, to work efficiently and to expand. The third key indicator “Navigating inside the Market” showcases how easy or difficult it is to do exactly that: Grow successfully in the market, taking the perspective of the “Mittelstand”. This key indicator thereby helps to better assess the situation on the ground.

At africon, we are convinced that this index can tremendously support German – and other – SMEs or the “Mittelstand” to reduce complexity in entering African markets.

To learn more about the index check here www.mittelstandsindex-afrika.de

African Investment Day opens doors into francophone Africa focusing on Congo!

Francophone Africa focus Congo – Ready for Business!

Patroned by the ministry of foreign affairs of Congo DRC and chaired by Experts of the African continent, the African Investment Day DE is a conference exclusively paneled by experts from the continent. It is dedicated to develop trade and investment ties, as well as to open doors into francophone Africa with a focus on Congo. Attendants will get first hand access into the markets in terms of investment profiles and macro trends.

africon CEO and Partner Marc-Peter Zander will be speaking at the African Investment Day on 29th November 2019. The event will provide attendees with pragmatic insights, market entry strategies and in-depth expertise from panelists currently engaged on the continent as well as in Europe. The discussion will also focus on why the German “Mittelstand” is not yet very active in francophone Africa. africon has consulted more than 60 clients with their Africa strategy. Within various projects the services varied from market research up to a full development of an Africa strategy. africon CEO and Partner Marc-Peter Zander will share extensive insights and the potentials for the German Mittelstand. He will also share his view on why German companies are still hesitant on making entry to Africa. 

If you would like to attend this event, we are happy to inform you that you can use our code Africon2019 to get 80% discount on tickets for the event.