Slide of the month (SOTM) April. Demand for heavy machinery in Africa

The African continent has seen tremendous growth in construction equipment & heavy machinery. Urbanization drives the demand for construction to meet residential, commercial, and infrastructure development needs.

We recently concluded a multi-country analysis and prioritization for a large European construction and industrial machine supplier. africon spent about three months meeting with key local decision-makers and experts. The findings were that the construction machinery industry in the African market is worth USD 900 million and excavators are the most popular type of machine in the continent.

After sharing our findings and giving tactical recommendations to the client, they were in a position to prioritize select countries.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

 

Fikiri Stiliwati joins africon as a Visiting Associate in Tanzania

As our work in East Africa continues to grow, we are happy to welcome a new team member from Tanzania.

Fikiri Stiliwati joined the africon team as a Visiting Associate in April 2022 and is based in Dar es Salaam – Tanzania. He holds a BSc in Agricultural Economics and Agribusiness from Sokoine University of Agriculture (SUA), and a master’s in Business Administration specializing in Marketing from St. Augustine University of Tanzania (SAUT). Fikiri has over five years of experience working with international and local organizations in business development, sales, and marketing in the renewable and agribusiness sectors.

I am delighted to join africon as I believe in the African potential. Having experience and interest in business and social development, I am looking forward to working with the team on sectors like FMCG, healthcare and automotive”, says Fikiri.

See more about our team and locations. 

Learn about careers at africon.

Kevin Armattoe joins africon as a Business Analyst in Côte d’Ivoire.

2022 has been a year of growth in africon, and we are delighted to expand our team and offices all over the world. Kevin Armattoe joins africon as a Business Analyst in Côte d’Ivoire. He holds a bachelor’s and master’s degree in Project and Organization Management from the Jesuit University/ CERAP in Côte d’Ivoire.

Mr. Armattoe was a Project Manager Assistant in a start-up incubator where he managed and supported various acceleration programs and companies.

“It is a great opportunity to be part of the africon team because it will help me share my learnings and bridge potentials for Africa. I look forward to implementing projects successfully in the continent,” says Kevin.

He will be assisting our clients with in-depth local market research, market analysis, strategy development, partner identification, and business development, among other activities in Ivory Coast.

See our team and open roles on our careers page.

Event recap: “Speak to our Africa Experts” event a success

We had invited you to our event, Speak to our Africa Experts, which happened on February 8th and 9th, 2022. In this event, you had the chance to speak to our sector experts about the opportunities and challenges for your business in Africa.

In the individual tailored meetings and virtual expert talks, 32 companies discovered the opportunities for their business in Africa. Our sector experts worked out the options, assessed the prospects of success, and clarified the most important questions. The event was a huge success, and we had interactive, value-packed sessions.

You are probably positioned firmly worldwide and plan to expand in Africa as your next growth frontier. Or you are already in a few African countries and plan to expand to more in 2022. If you missed this great opportunity, you could still reach out to us at info@africon.de, and we will be happy to discuss more with you.

Slide of the month (SOTM) March. Tanzania medical technology value chain

Medical technology markets in Africa offer great opportunities for local and international companies. africon recently completed a multi-country analysis for one of our clients interested in the sector. One of the countries we spotlighted in our country prioritization was Tanzania. Our client was interested in getting more insights into the value chain of medical technologies in the country.

Our findings were that two major distribution channels are used to reach end-users when distributing medical technology products. The first and the biggest avenue is the public channel, managed by Medical Stores Department (MSD). MSD is the authorized body responsible for procuring, storing, and distributing medical products in the country. 70% – 80% of the medical technology products pass through this channel. The second channel is the private channel which is dominated by private companies. 30% – 20% of the medical technology products pass through this channel.

Based on these and other findings, we shared the opportunities, route to market strategies, and tactical recommendations that would guide the client in strengthening their foothold in the second-largest market in the East African medical technology market.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

 

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Africa’s automotive market contains excellent opportunities for international companies.

africon recently completed a project for a producer of automotive and industrial components. A key question to gauge the market size for the client was the size of vehicle fleets (vehicles in operation/ VIO) in East Africa. In East Africa, Kenya had the largest vehicle fleet with 1.8 m vehicles in operation.

africon provided the client with a comprehensive overview of the market and clear recommendations on utilizing opportunities locally.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

 

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

 

The printing industry in Africa is growing, although a few global players dominate the industry. We had shared another Slide of the Month (SOTM) that gave more insights into the Printing industry in West Africa.

After carrying out many projects in Africa’s printing and packaging industry, we have collected lots of data over the years. We recently worked on a large printing machine supplier’s project to analyze the sector to find potential liaisons and clients.

Our research analyzed the number of converters in select countries in Africa. We chose countries based on a range of specific weighted factors relevant to the research. The findings were that South Africa tops the list with 60 converters, followed by Egypt with 50. The slide also shows the data for the other countries.

These findings helped us to rate different markets for the clients. It also enabled us to identify prospective partners and clients thereby reducing their costs, risk, and time when setting up in the continent.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

Slide of the month (SOTM) August. The Nigerian automotive industry

 

 

Sidney Trompell rejoins africon as a Business Analyst in Kenya

The africon team has been growing. We recently opened a US office and hired new team members. As our project work in E. Africa continues to expand, we brought Sidney Trompell on board as a Business Analyst from Kenya. Sidney Trompell first joined the team in 2020 as a Visiting Associate, and we are delighted to have him rejoin the team.

Sidney holds a BA in International Business Management from the University of Sheffield and a Masters in African Development from the London School of Economics. He has a strong interest in African industrial policy and the increasing role of start-ups in Africa’s sustainable development.

Sidney will primarily support the business development and market research department at africon GmbH.

I am happy to rejoin africon and have always been fascinated by the enormous potential that lies on the African continent. By joining africon GmbH, I hope to use my skills to help companies gain a foothold in Africa and achieve their desired growth goals,” says Sidney.

See more about our team and locations. 

Learn about careers at africon.

The Medical and Laboratory Equipment and Technologies Market in East Africa Report

SPECTARIS recently published the study “The Medical and Laboratory Equipment and Technologies Market in East Africa” together with its project partner East African Health Platform (EAHP) and in partnership with BMZ (Federal Ministry for Economic Cooperation and Development). As the authors of the study, we are proud to have provided insights on the markets and healthcare systems in Kenya, Uganda, Tanzania including Zanzibar, and Rwanda.

The SPECTARIS report predicts good sales opportunities for German companies in medical and laboratory technology. The study shows that Western countries dominate both the medical technology and laboratory technology markets. While in the field of medical technology the People’s Republic of China is ahead of Germany with a total share of 32%, Germany is the strongest supplier of laboratory technology for the target region of East Africa.

The report shares more interesting data and predicts good sales opportunities for German companies in the medical and laboratory technology sectors.

Read and download the study.

 

Automechanika Dubai: africon sheds light on the Egyptian Automotive Aftermarket

As africon, we have worked on more than 30 projects in the automotive market across Africa in the last few years. We produced a new report on the Egyptian Automotive Aftermarket for Automechanika Dubai. Egypt is home to one of Africa’s largest vehicle fleets and a leading economy in the continent. Read some of the insights that we shared here.

We gathered most of the automotive data noted in this article locally, from companies operating in the Egyptian automotive industry. We would like to specifically thank Ready Parts / GB Auto for the contribution of their vast expertise that complements the insights offered in this article.

Other reports that we have written.

Automechanika Dubai: africon presents new report that signposts opportunity in Africa’s diverse aftermarket parts business