africon GmbH won their first tender with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) – The official German association for international cooperation. africon was then invited to organize the program of a Tunisian delegation visiting Germany from 24-26th April of this year.
During their time in Germany the Tunisian companies met with German companies of the food & beverage sector to create valuable and fruitful contacts in order to create long lasting partnerships for the purpose of entering Sub Saharan African markets with joint forces.
The delegation trip was part of the 4-year GIZ project PEMA (Promotion des exportations créatrice d’emploi dans des nouveaux marchés africains), which aims at supporting export activities to Sub Sahara Africa and to further job creation in SSA. The Tunisian delegation consisted of 7 food processing companies and visited Germany for 2 days.
The core piece of the delegation’s trip was a B2B Workshop at the Congress Center Düsseldorf on Thursday, 25 April 2019. During this event the German and Tunisian companies received very good insights into the Tunisian as well as Sub Saharan African markets of food & beverage processing through overview presentations given by africon GmbH and Deloitte Tunisia (the local Tunisian partner of GIZ).
After these introductory presentations the participants exchanged ideas & interests in individual discussions while sharing coffee and lunch.
All participants (Tunisian & German) said that the B2B event, including the presentations, was very satisfying and useful.
During their first day, on 24. April 2019 the Tunisian delegates received the opportunity to visit one of the largest German non-alcoholic beverage manufacturers “Sinalco” (Deutsche Sinalco GmbH Markengetränke & Co. KG).
During this site visit a presentation about the history of Sinalco was given and Sinalco presented their production facilities to the delegation. This gave the Tunisian company representatives the opportunity to experience one of the largest German beverage manufacturers “in action”.