africon selected as a data partner for Statista

We are proud to announce that africon GmbH and Statista are joining forces in providing market data on different industries in Africa. Statista prides itself as being the global No1 Business Data Platform providing insights and facts across 170 industries and 150+ countries. africon is a management consultancy with a sole focus on Africa. We consult the management of companies on developing their go-to-market strategies in Africa. Having successfully completed 100+ projects in Africa, we have gathered innumerable industry insights. Some of these are now displayed on Statista’s platform to provide individuals and companies with comprehensive information about key industries on the continent.

The sectors covered include (but are not limited to) mechanical engineering, automotive, chemicals, consumer goods & FMCG, building materials, steel, water, woodworking, industrial goods, trade fairs & events and IT & financial services.

You can get some of the statistics that we have compiled together in the links below:

Market share of soft drink companies in Kenya 2018

Soft drinks production in Kenya 2015-2019

Trade fairs in East Africa, by country 2017

Trade fairs in East Africa, by category 2017

Glass industry export value from Africa 2018, by country of origin

Plastic film imports in Nigeria 2008-2017

Plastic film imports in Nigeria 2017, by type

Market value distribution of automotive parts in Nigeria 2018, by segment

Share of automotive parts imported into Sub-Saharan Africa 2017, by country

Distribution of packaging material used in Nigeria 2016

Distribution of plastic consumption in Nigeria 2017, by industry

Import volume of aluminum into Sub-Saharan Africa 2008-2017, by type

Penetration of fake products in the plug market in Nigeria 2015-2016

Market share of water filtration products in Sub-Saharan Africa 2017, by country

Leading brands of operational tractors in Nigeria 2016

Number of licensed motorcycles in Egypt 2011-2017

Distribution of licensed motorcycles in Egypt 2018, by type

Market share of aluminum in Ghana 2019, by fabricator

Share of fish waste in Ghana 2018, by source

Largest imports share in Africa 2018, by country

If you have any questions do not hesitate to contact us.

Lara Rösler joins africon GmbH as a Working Student

Despite global uncertainties fueled by the pandemic, we were happy to see continued and reemerging interest in the African potentials towards the second half of the year. We are very grateful for a multitude of new and repeat clients from industries like steel, logistics, chemicals and industrial equipment among others. As our project work expands, our team has also been growing not only in Africa but also in Germany.

We were happy to welcome Lara Rösler who recently joined the team as a working student. She is based in Bremen. She studied business administration and management in her Bachelor at the University of Osnabrück and is completing a Master in business administration at the University of Bremen. Lara will support in the administrative department, mainly in project controlling. Her tasks will include ensuring that the project goals are achieved in our africon quality, as well as within budgets and timeframes.

I am very interested in the African markets and their potential. During my work with africon, I am looking forward to learn more about these potentials, as well as working in an international, highly motivated team. I also look forward to sharing my expertise and ensuring that projects run smoothly in africon“, Lara says.

Amamchukwu Okafor joins africon GmbH as a Business Analyst

With our philosophy of “bridging potentials“ where we consult the management of global companies on their Africa strategy (beginning with their market entry until the local implementation) we are growing our team.

Amamchukwu Okafor joined africon GmbH as a Business Analyst in August 2020. He is based in Nigeria, the largest market in Africa, and a key focus country for many of our clients. Prior to joining africon, Mr. Okafor consulted for a number of local firms and German institutions in Nigeria. He holds a consecutive Master’s degree in Economics and Strategy from the Friedrich Schiller University Jena, Germany. His interests are in infrastructure, energy markets, logistics and business cycles. Amam is supporting several companies with in-depth local market research, entire market analysis, strategy development, partner identification, sales, and business development among other activities in Nigeria.

For me, it has been a tremendous learning and growth experience with africon. I look forward to more projects”, says Amam.

Read more about the africon team here

Etienne Fliegner joins africon as a Visiting Associate

Etienne Fliegner joined the africon team as a Visiting Associate in September 2020 and is based in Freiburg, Germany. He studied politics and economics in his Bachelor and is completing a Master in European Global Studies. Etienne supports marketing & research work at africon. “Since my experience abroad in Ethiopia, I am very interested in economic and political developments in African countries. I am happy and motivated to join the dynamic team at africon GmbH to deepen my knowledge and learn new skills ,” Etienne says.

He is looking forward to working with the team and has already successfully assisted in the execution of some projects over the last months.

Read more about the africon team here

Webinar Recap: Challenges and opportunities for the West African economy in the face of COVID-19

africon CEO and Partner Marc-Peter Zander presented at the webinar “Challenges and opportunities for the West African economy in the face of COVID-19” organised by the BVMW. Further presentations were held by Andreas Jahn, Head of Politics and Foreign Trade at the BVMW and Bienvenue Angui, Managing Director of the Africa SME Alliance.

Key topics revolved around how West African countries deal with the current pandemic, as well as a look at existing and emerging business opportunities.

As key take-aways, it is clear that West Africa faces a difficult situation with disrupted supply chains and GDP decreases. However, governments have taken initiatives to support businesses. In Nigeria the oil dependency displays a huge challenge, but the economy starts to diversify more which will create opportunities in other sectors.

See more of our webinars that we  speak at or organise in our news section .

africon is the knowledge partner for the African markets for Automechanika Dubai 2020

africon is proud to have been selected as a knowledge partner for the African markets by Automechanika Dubai 2020. The trade show is the platform of the automotive aftermarket for Africa, bringing together firms and industry stakeholders from around the world.

We are looking forward to a number of speaking opportunities on and before the fair, as well as to providing insights about the African automotive aftermarkets to the team of Automechanika in Dubai. This year, it will take place from October 19 – 21. If you have not yet registered for the fair, or if you are interested to attend, you can find further information here.

Webinar: Focus on Africa- A look at business opportunities, growing markets and how to find the right talent

We would like to invite you a webinar Focus on Africa: A Look at Business Opportunities, Growing Markets and How to Find the Right Talent happening on 30th  July, 2020 at 14:00 CET (13:00 Nigerian time).


Christian Tegethoff, Managing Director, CT Executive Search will be presenting on executive search in Africa.

  • Africa: a diverse continent with distinct labour markets.
  • Expat or local: How do European companies fill their executive roles?
  • Executive search in and for Africa.
  • Current development on selected HR markets.

Marc Zander, Managing Partner and CEO africon GmbH will be presenting on business opportunities for foreign companies in Africa.

  • Africa’s growth markets and sectors.
  • Doing business in Africa

The webinar will be free to attend.

If you would like to participate please register here

For more details contact


Rewatch the webinar: Africa’s independent aftermarkets – a look at the current situation and future potential

africon CEO and Partner, Marc- Peter Zander, will be presenting at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

In case you missed this webinar or would like to get insights on IAM in Africa, watch the replay  here

COVID-19: A trigger for MedTech & LabTech market development in East Africa

We would like to invite you to the COVID-19: A trigger for MedTech & LabTech market development in East Africa webinar.

It will take place on 2nd July 2020. 11:00 am – 12:45 pm EAT (East African Time) or 10:00 am – 11:45 am CEST (Central European Summer Time). It will be conducted by Dr. Franz von Roenne, EZ-Scout at SPECTARIS, africon GmbH and East African Health Platform (EAHP). Aneth Herman, Junior Consultant- africon, will be giving insights on the EAC MedTech and LabTech market size, major players and potential partnerships between local and international companies.

In this free webinar, you will learn how the COVID-19 virus is changing the demands for medical and laboratory technology. The findings will be presented by the SPECTARIS association partner East African Health Platform, an umbrella organisation of the non-governmental health industry in the 6 member countries of the EAC: Kenya, Tanzania, Uganda, Rwanda, Burundi and Southern Sudan.

You will get an overview of trends and perspectives in the region and get to know the viewpoint of users through hospital managers and/or investors from three of the countries. Although the crisis is still in full swing, it is already becoming clear in East Africa that technological changes which are underway, but overdue, will be accelerated by COVID-19.

Contributors are: Dr. Thomas Walter (head of the BMZ-funded project Support to Regional Industrial Value Addition in the EAC and an expert on the economy and economic policy of the EAC), a representative of a large regional investor in health care facilities, CEOs of private hospitals, and, on the topic of business models, a senior manager of a producer of life science technology in the EAC.

We are looking forward to your registration, which you can make via this link.

Africa’s independent aftermarkets – a look at the current situation and future potential webinar

africon CEO and Partner, Marc- Peter Zander, will be presenting at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

africon will be presenting insights on the automotive independent aftermarket situation in Africa and will cover:

  • The current state of the IAM in Africa – How to prepare for the scenario presented after COVID-19
  • Reducing the dependency from Asia in the IAM – Is Africa the next growth market?
  • Macro trends driving growth in Africa, the last untapped market

Marc will be joined by Vishal Pandey from Glasgow Consulting Group who will be moderating this session.

You are invited to register for the webinar here