africon’s presence at PROPAK West Africa

The annual PROPAK West Africa event (the largest exhibition for the packaging, plastics, print, food processing & labeling industry in the region) took place in Lagos, Nigeria, a few weeks ago. africon was part of the visitors in attendance and was well represented by Ms. Yeni Fowotade, a Junior Consultant from our Nigeria team. Over 80 exhibitors consisting mainly of manufacturers from Europe and Asia were present to display sophisticated technology solutions for local players.

Yeni shared that the event was “a well-attended fair with interesting and insightful sessions that offered many opportunities for professional exchange. It also provided a positive outlook on the development of Nigeria’s processing, plastics, and packaging industry”.

At africon, we were happy to share insights and have discussions with industry experts in the sector.


Our September newsletter is out. Read about our latest news, projects and developments.


Our September newsletter is out!

In this newsletter we cover;

  • Our project references
  • Our new team members
  • Our latest news
  • Our slides of the month (SOTMs)
  • Upcoming events and much more.

As always, this newsletter gives only a short overview of our activities. In case you desire more information on a specific topic, please do not hesitate to contact us. We would be pleased to give you more insights.

Read all that and more here.  

Subscribe here.

Sven Moeller joins africon GmbH as Principal


africon is delighted to add another member, Sven Moeller, to the team as a principal. With our “bridging potentials” philosophy, we have been strengthening our team in Africa. The africon team constitutes professionals with unparalleled skills and experience. Sven Moeller embodies significant long-term Africa working and living experience and will be instrumental in supporting africon in its growth trajectory.

Sven specializes in trade between developed and emerging markets, with 26 years’ experience in African – German bilateral trade in both public & private sectors. His core competencies and responsibilities include industrial plant technology (e.g. petrochemical, mining & marine), public-private partnerships, sub-Saharan Africa market penetration strategies, and diplomatic & political engagements, among others.

Sven holds a Master of Business Administration from Manchester Metropolitan University and attended Strategic Management and Leadership studies at the Chartered Management Institute. He was formerly the Regional CEO of sub-Saharan Africa at ThyssenKrupp AG, the Managing Director at Bow Wave Advisory, and is a Senior Lecturer at the University of Witwatersrand. He has held various leadership positions, including the Elected President of the Southern African German Chamber of Commerce and Industry.

“Emerging markets demand the attention of any corporate mind envisioning growth. Africa certainly captures our imagination but, all too often, trepidation deters action. I aim to foster this curiosity and mitigate risk by creating bespoke and multifaceted expansion strategies for commercial giants, SMEs, and dynamic start-ups alike. Drawing on my over two decades of fostering trade between Germany and sub-Saharan Africa, I continue to serve africon’s clients in honour of their personal, corporate individuality, just as I wished for such support in my early days pondering trade opportunities in Africa. I have travelled, I have failed, I have succeeded, and I have grown. I have created vast networks among dear friends and trusted colleagues from many walks of life across this extraordinary continent – all of which I share with my colleagues and clients demonstrating my great love for this captivating continent which is alive with opportunities”, Sven notes.


Claudia Krüger joins africon as the Head of Finance & Administration (Germany).

The africon vision is to create possibilities not only for international companies wanting to do business in Africa but also for those wanting to expand within the continent and internationally. Based on our philosophy of “bridging potentials”, we have expanded our footprint in Germany by hiring Claudia Krüger as the Head of Finance & Administration.

Claudia studied business management majoring in tourism and international business at the University of Applied Sciences in Stralsund, Germany, and Estonian Business School Tallinn in Estonia. She has seven years of experience as a unit manager for an international company focusing on corporate management, HR, and organization.

“I am convinced of the potential that the African markets hold and of the services we as africon offer to our customers! It inspires me every day to be part of this international team,” she says.

Aschalew Worku joins africon as a Business Analyst in Ethiopia

With our philosophy of “bridging potentials”, we are strengthening our team in East Africa. To help us continue providing the best services for our clients, we brought on one new team member from Ethiopia. Ethiopia is the second most populous nation in Africa after  Nigeria,  and has one of the fastest growing economies in the continent.

Aschalew Worku joined africon GmbH as a Business Analyst in September 2021. He studied Economics and Business Administration. Before joining africon, Mr. Worku acquired a decade of experience in conducting research in various sectors for local and international consultancies in Ethiopia. Moreover, he has experience in managing different projects. He is currently working on a project in the construction sector in Ethiopia. He will be supporting clients in project work in Ethiopia and assist the team with other tasks.

“I am delighted and motivated to join africon and bring my knowledge and expertise to project work in the continent. I look forward to exploring the African markets and deepening my knowledge in various sectors,” he notes.

Event recap: africon serves as knowledge partner for EMWA 2021

Yeni Fowotade and Omegie Momoh from africon at the event.

africon was selected as a knowledge partner for EMWA (Equipment & Manufacturing West Africa) which took place a few weeks ago. Our team members in Nigeria visited the event, which brought together leading suppliers and manufacturers from around the world. It took place over a span of 3 days, with about 20 companies in sectors such as automotive, machinery, equipment and manufacturing exhibiting their products and services.

africon leveraged the opportunity to present ourselves and network with companies across key sectors. Our role as a knowledge partner was also to provide information on the manufacturing sector in Africa. Ms. Yeni Fowotade presented on the opportunities for industrial products, tools, and machinery suppliers in Africa.

Overall, the event was a huge success, and we look forward to more engagements.

Some pictures from the event

“Women celebrating achievements in the workplace and beyond” session with Ms. Roshni Walia

Self-promotion is a vital tool for any career advancement. In order for people to grow in their career, they need to be visible and promote their skills and expertise. Studies have found that women promote themselves less often in the workplace. According to a National Bureau of Economic Research paper, women graded themselves lower than their actual capabilities on test performances even though they had good average scores. Minimized self-promotion, visibility, and ratings have affected women in terms of pay and roles in the work place.

africon constantly drives initiatives towards women empowerment within the company, and this month, we invited Ms. Roshni Walia, who is a Chief of Staff at Maisha Meds, to share some vital tips on encouraging women towards active self-promotion at work. The event had Ms.Tei Mukunya (CEO of NatureLock and an advisory board member at africon), and the wonderful women of africon in attendance.

After the discussion, we were able to break limitations around the perception of self-promotion, thereby encouraging the women to use their voices more. As most companies are now working virtually, self-promotion is even more difficult to actualize. We have been addressing this through consistent support and reassurance towards our women, and we will continue to help them grow their potentials at work.

africon and the Mittelstandsindex Afrika (SME Index Africa) featured on AfrikaContact-Magazin

Africa is considered an emerging continent that offers businesses various opportunities to invest successfully. In order to help German small and medium sized enterprises (the “Mittelstand”) to enter the African markets, the BRS Institute at the Bonn-Rhein-Sieg University of Applied Sciences (HBRS), africon GmbH, the Federal Association of Medium-Sized Enterprises (BVMW) and Nexia International released the “Mittelstandsindex Afrika” (SME Index Africa).

Just recently, the AfrikaContact-Magazin ran a feature on the “Mittelstandsindex“ . africon was able to share the application of the index in the context of our client projects. Some of the questions we answered addressed the importance of the index for companies and how to use it for successful country prioritization.

Download the magazine and read more about some insights we shared.

Learn more about the Mittelstandsindex here.

Shanice Wanjiku joins africon GmbH as a Business Analyst in Kenya

To help us continue providing the best services for our clients, we brought on one new team member from Nairobi, Kenya. Shanice Wanjiku joined africon as a Business Analyst in April 2021.

She studied Economics and Accounting in the UK, and prior to joining africon, she worked, for a large data research firm. She handled projects that provided clients with primary data through data collection and in-depth analysis. This was targeted for private sector companies to gain market insights, as well as NGOs working to uplift small scale farmers.

Shanice grew up in Germany, but recently returned and settled in Kenya, where she is originally from. She will support with partner identification, market research and analysis and strategy development and in East Africa. She will also liaise with different clients on the projects in our key sectors.

“I look forward to using my knowledge and skills to assist companies realize their full potential in Africa”,  Shanice says.

Omegie Momoh joins africon as a Business Analyst in Nigeria.

africon prides itself on having a highly skilled team who is instrumental in implementing all our projects in our key sectors. With our philosophy of “bridging potentials“ where we consult the management of global companies on their Africa strategy (beginning with their market entry until the local implementation) we are strengthening our team in West Africa.

Omegie Momoh, who is based in Nigeria, joined the team as a Business Analyst in March. She studied Accounting in her bachelor’s degree from the University of Essex. Prior to joining africon, Omegie consulted for both international and local companies in sectors such as consumer goods, oil and gas, financial technology, digital media and logistics. Omegie will support in the execution of projects locally in Nigeria. She has already began doing in-depth market research and analysis, strategy development and partner identification among other activities.

“I am a believer in Africa’s economic potential and therefore, I am very excited to work on projects that could spearhead economic development in the continent. I believe working with africon will be an exciting and positively challenging experience that will bring about growth in my career,” Omegie says

To see more of our team members, see our team page.