Fikiri Stiliwati joins africon as a Visiting Associate in Tanzania

As our work in East Africa continues to grow, we are happy to welcome a new team member from Tanzania.

Fikiri Stiliwati joined the africon team as a Visiting Associate in April 2022 and is based in Dar es Salaam – Tanzania. He holds a BSc in Agricultural Economics and Agribusiness from Sokoine University of Agriculture (SUA), and a master’s in Business Administration specializing in Marketing from St. Augustine University of Tanzania (SAUT). Fikiri has over five years of experience working with international and local organizations in business development, sales, and marketing in the renewable and agribusiness sectors.

I am delighted to join africon as I believe in the African potential. Having experience and interest in business and social development, I am looking forward to working with the team on sectors like FMCG, healthcare and automotive”, says Fikiri.

See more about our team and locations. 

Learn about careers at africon.

Kevin Armattoe joins africon as a Business Analyst in Côte d’Ivoire.

2022 has been a year of growth in africon, and we are delighted to expand our team and offices all over the world. Kevin Armattoe joins africon as a Business Analyst in Côte d’Ivoire. He holds a bachelor’s and master’s degree in Project and Organization Management from the Jesuit University/ CERAP in Côte d’Ivoire.

Mr. Armattoe was a Project Manager Assistant in a start-up incubator where he managed and supported various acceleration programs and companies.

“It is a great opportunity to be part of the africon team because it will help me share my learnings and bridge potentials for Africa. I look forward to implementing projects successfully in the continent,” says Kevin.

He will be assisting our clients with in-depth local market research, market analysis, strategy development, partner identification, and business development, among other activities in Ivory Coast.

See our team and open roles on our careers page.

Event recap: “Speak to our Africa Experts” event a success

We had invited you to our event, Speak to our Africa Experts, which happened on February 8th and 9th, 2022. In this event, you had the chance to speak to our sector experts about the opportunities and challenges for your business in Africa.

In the individual tailored meetings and virtual expert talks, 32 companies discovered the opportunities for their business in Africa. Our sector experts worked out the options, assessed the prospects of success, and clarified the most important questions. The event was a huge success, and we had interactive, value-packed sessions.

You are probably positioned firmly worldwide and plan to expand in Africa as your next growth frontier. Or you are already in a few African countries and plan to expand to more in 2022. If you missed this great opportunity, you could still reach out to us at, and we will be happy to discuss more with you.

Sidney Trompell rejoins africon as a Business Analyst in Kenya

The africon team has been growing. We recently opened a US office and hired new team members. As our project work in E. Africa continues to expand, we brought Sidney Trompell on board as a Business Analyst from Kenya. Sidney Trompell first joined the team in 2020 as a Visiting Associate, and we are delighted to have him rejoin the team.

Sidney holds a BA in International Business Management from the University of Sheffield and a Masters in African Development from the London School of Economics. He has a strong interest in African industrial policy and the increasing role of start-ups in Africa’s sustainable development.

Sidney will primarily support the business development and market research department at africon GmbH.

I am happy to rejoin africon and have always been fascinated by the enormous potential that lies on the African continent. By joining africon GmbH, I hope to use my skills to help companies gain a foothold in Africa and achieve their desired growth goals,” says Sidney.

See more about our team and locations. 

Learn about careers at africon.

The Medical and Laboratory Equipment and Technologies Market in East Africa Report

SPECTARIS recently published the study “The Medical and Laboratory Equipment and Technologies Market in East Africa” together with its project partner East African Health Platform (EAHP) and in partnership with BMZ (Federal Ministry for Economic Cooperation and Development). As the authors of the study, we are proud to have provided insights on the markets and healthcare systems in Kenya, Uganda, Tanzania including Zanzibar, and Rwanda.

The SPECTARIS report predicts good sales opportunities for German companies in medical and laboratory technology. The study shows that Western countries dominate both the medical technology and laboratory technology markets. While in the field of medical technology the People’s Republic of China is ahead of Germany with a total share of 32%, Germany is the strongest supplier of laboratory technology for the target region of East Africa.

The report shares more interesting data and predicts good sales opportunities for German companies in the medical and laboratory technology sectors.

Read and download the study.


Automechanika Dubai: africon sheds light on the Egyptian Automotive Aftermarket

As africon, we have worked on more than 30 projects in the automotive market across Africa in the last few years. We produced a new report on the Egyptian Automotive Aftermarket for Automechanika Dubai. Egypt is home to one of Africa’s largest vehicle fleets and a leading economy in the continent. Read some of the insights that we shared here.

We gathered most of the automotive data noted in this article locally, from companies operating in the Egyptian automotive industry. We would like to specifically thank Ready Parts / GB Auto for the contribution of their vast expertise that complements the insights offered in this article.

Other reports that we have written.

Automechanika Dubai: africon presents new report that signposts opportunity in Africa’s diverse aftermarket parts business


africon opens a new office in the US

2021 saw us celebrate our 10th anniversary. We have been expanding our horizons and bridging potentials globally for the last decade. As the interest in doing business in Africa continues to grow, we are now looking forward to working with many clients from the United States from 2022. For this reason, we have opened a US office to serve more clients from that region of the world.
We look forward to more milestones for africon.
See our global offices here.

Paul Adeyoyin joins africon as Head of Business Development (africon US)

As we expand our global footprint, we are delighted to welcome Paul Adeyoyin as the Head of Business Development (US). Paul’s experience primarily consists of strategy, digital, and operational transformation across various sectors and regions, having worked with notable consultancies like McKinsey and Dalberg. He has designed, piloted, and scaled numerous projects, including one of Africa’s most significant Telco transformation efforts.

He has a strategic view of the African market as well as being a part of the team responsible for periodically reviewing the African-market investment strategies of European sovereign funds, US venture funds, and global DFIs, first as a Consultant in Dalberg (London), and presently as a Director at a Silicon Valley-based tech firm. Before his consulting career, he spent some time in commercial operations with Procter & Gamble in Lagos, Nigeria. Paul will be heading the africon US office and managing projects from the region.

I am pleased to be a part of africon. I look forward to the journey and success of africon as we bridge potentials for Africa“, he says.

We are looking forward to working with him.

africon presents at Medica Tech forum 2021

For the 12th time, the MEDICA TECH FORUM took place at MEDICA trade fair in Düsseldorf. Experts from the healthcare market presented on current relevant topics from the economy, technology, science, and politics relating to medical technology. The forum was organized by leading industry associations SPECTARIS and ZVEI.

Erik Deitersen, principal at africon, presented on the topic of Emerging opportunities for medical companies in Africa. While Africa’s medical market contains great opportunities, numerous international firms face challenges when doing business on the continent. A key reason is the very significant differences in the business environments in Africa and those in other global markets. Our presentation shared vital data and insights and gave firms recommendations on how to expand to and in Africa.