Webinar: Focus on Africa- A look at business opportunities, growing markets and how to find the right talent

We would like to invite you a webinar Focus on Africa: A Look at Business Opportunities, Growing Markets and How to Find the Right Talent happening on 30th  July, 2020 at 14:00 CET (13:00 Nigerian time).


Christian Tegethoff, Managing Director, CT Executive Search will be presenting on executive search in Africa.

  • Africa: a diverse continent with distinct labour markets.
  • Expat or local: How do European companies fill their executive roles?
  • Executive search in and for Africa.
  • Current development on selected HR markets.

Marc Zander, Managing Partner and CEO africon GmbH will be presenting on business opportunities for foreign companies in Africa.

  • Africa’s growth markets and sectors.
  • Doing business in Africa

The webinar will be free to attend.

If you would like to participate please register here

For more details contact jean.wandimi@africon.de


Rewatch the webinar: Africa’s independent aftermarkets – a look at the current situation and future potential

africon CEO and Partner, Marc- Peter Zander, will be presenting at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

In case you missed this webinar or would like to get insights on IAM in Africa, watch the replay  here

COVID-19: A trigger for MedTech & LabTech market development in East Africa

We would like to invite you to the COVID-19: A trigger for MedTech & LabTech market development in East Africa webinar.

It will take place on 2nd July 2020. 11:00 am – 12:45 pm EAT (East African Time) or 10:00 am – 11:45 am CEST (Central European Summer Time). It will be conducted by Dr. Franz von Roenne, EZ-Scout at SPECTARIS, africon GmbH and East African Health Platform (EAHP). Aneth Herman, Junior Consultant- africon, will be giving insights on the EAC MedTech and LabTech market size, major players and potential partnerships between local and international companies.

In this free webinar, you will learn how the COVID-19 virus is changing the demands for medical and laboratory technology. The findings will be presented by the SPECTARIS association partner East African Health Platform, an umbrella organisation of the non-governmental health industry in the 6 member countries of the EAC: Kenya, Tanzania, Uganda, Rwanda, Burundi and Southern Sudan.

You will get an overview of trends and perspectives in the region and get to know the viewpoint of users through hospital managers and/or investors from three of the countries. Although the crisis is still in full swing, it is already becoming clear in East Africa that technological changes which are underway, but overdue, will be accelerated by COVID-19.

Contributors are: Dr. Thomas Walter (head of the BMZ-funded project Support to Regional Industrial Value Addition in the EAC and an expert on the economy and economic policy of the EAC), a representative of a large regional investor in health care facilities, CEOs of private hospitals, and, on the topic of business models, a senior manager of a producer of life science technology in the EAC.

We are looking forward to your registration, which you can make via this link.

Africa’s independent aftermarkets – a look at the current situation and future potential webinar

africon CEO and Partner, Marc- Peter Zander, will be presenting at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

africon will be presenting insights on the automotive independent aftermarket situation in Africa and will cover:

  • The current state of the IAM in Africa – How to prepare for the scenario presented after COVID-19
  • Reducing the dependency from Asia in the IAM – Is Africa the next growth market?
  • Macro trends driving growth in Africa, the last untapped market

Marc will be joined by Vishal Pandey from Glasgow Consulting Group who will be moderating this session.

You are invited to register for the webinar here

Challenges and opportunities for the West African economy in the face of COVID-19 Webinar

With an estimated average growth rate of 3.7% in 2019, West Africa is a booming market with more than 350 million inhabitants spread across the sub-region. The willingness to invest is mainly due to the region’s good profitability prospects. This trend is caused by West Africa’s diverse natural resources, human resources and a large economic market.

The BVMW’s Africa SME Alliance is therefore organising a series of webinars titled “Africa Roadshow” and invites you via video conference to an exclusive West Africa webinar on 30 June 2020 at 4 p.m. (GMT+2) with the guest of honour, the Ambassador of Ghana, H.E. Ms Gina Ama Blay.

You will get an exclusive insight into the economies of West Africa in the time after the COVID-19 crisis with a focus on Ghana. Ghana is one of the most economically sought-after countries in this area. With more than 27 million consumers Ghana is the second largest market in West Africa. It is now not only one of the best countries to do business in Africa, but also has the fastest growing economy in the world, as noted by the report “Ease of Doing Business”, published by the World Bank in 2019. The excellent framework conditions for European companies offer attractive business opportunities and new target markets for German SMEs. This is particularly true in the agricultural industry, energy, financial services, infrastructure and the real estate sector. In particular, healthcare and investments in supply chains have become sectors of the future with the Covid 19 pandemic.

africon CEO and Partner Marc-Peter Zander will be one of the experts presenting at the conference.

The webinar will be held in English.

Register and read more here

Our March newsletter is out. Read about our latest news, projects and developments.

Our March newsletter is out! We have had a great start to the first quarter of the year. We trust that you have too. Despite recent global turbulence, we have so far seen strong interest in the African continent and its potential, which is making us look forward to a promising rest of the year. The past months have seen some very interesting developments for africon.

Read all that and more here  

Subscribe here

Sustainable Economy at the German-African Economic Forum NRW 2020 in Dortmund

The demographic development on the continent and the consequences of climate change require a rethinking of the relationship between Germany and Africa. Therefore, sustainable business is of great relevance for companies in Africa. However, these environmental and social challenges also present opportunities for young entrepreneurs.

Marc Zander, africon Partner and CEO moderated the panel on sustainable economy at the “German-African Economic Forum NRW” on 18.02.2020 in Dortmund. Among the panelists were representatives of the Sparkassenstiftung Internationale Kooperation e.V., the German Agency for Business and Economic Development, and start-up entrepreneurs with innovative business concepts in Africa.

Only a partnership-based relationship for German enterprises and cooperation at eye level promises sustainable economic success. Moreover, African interests should be heard and positions from the continent should be included.

In conclusion, the panelists emphasized that sustainability and profitability are not mutually exclusive but are aspirations that go hand in hand for the success of every company.




How to benefit from the African growth markets – Exportleiterkreis” of IHK Oldenburg


African economies present innumerable opportunities for businesses worldwide. africon was invited to hold a presentation on 18.02.2020 at the “Exportleiterkreis” of IHK Oldenburg about opportunities for German companies in Africa.

Erik Deitersen, Senior Consultant with africon, gave an overview on why Africa is a promising market, the status quo on German business engagement there, as well as how German firms can access local opportunities.

We would like to thank the organisers and hope to see even more Northern German companies on the African continent soon.

German-African Economic Forum NRW is happening on 18.02.2020 in Dortmund, Germany

The 6th German-African Economic Forum NRW will be taking place on 18th February 2020 in Dortmund, Germany. The forum will provide medium-sized German entrepreneurs with industry and country-specific information from experienced companies and experts already active in Africa. In 2020 the focus will be on the current major development trends in Africa.

africon Partner and CEO Marc-Peter Zander will be moderating the topic Sustainable Economy . Sustainable economic development is of great relevance not only in Africa, but worldwide. Young entrepreneurs in particular are developing very innovative concepts in the areas of health, mobility, nutrition, and environmental protection. The ecological and social issues give rise to business opportunities in Africa that can be used to set the course for a sustainable future.

If you want to discuss more about the African potential, then you should attend the  German-African Economic Forum NRW.

To learn more about the event, see here

See program here

Creating your 2020 Africa market entry strategy. Mittelstandsindex Afrika

Now that we are in a new year, it may be time to take a keen look at your company strategy. If your strategy involves an entry into the African markets, then you need to look at the Mittelstandsindex Afrika. In order to help German small and medium sized enterprises (the “Mittelstand”) to enter the African markets, the BRS Institute at the Bonn-Rhein-Sieg University of Applied Sciences (H-BRS), africon GmbH, the Federal Association of Medium-Sized Enterprises (BVMW) and Nexia International released the “Mittelstandsindex Afrika” (SME Index Africa).

The “Mittelstandsindex Afrika” provides a rating for 34 African countries, which cover 96 percent of the continent’s economic output. Based on a variety of weighted criteria, the index summarizes the attractiveness of African countries in an overall rating specifically tailored to the needs of German SMEs. The ratings allow companies to estimate the attractiveness of business activity in the respective country.

Many companies are already using the tool to prioritize the countries. To learn more, have a look here .

Mittelstandsindex Afrika Website