Spätestens seit der Jahrtausendwende befindet sich das Bild Afrikas, des vormaligen ‚Kontinents der Kriege und Katastrophen‘, in einem radikalen Wandel.
The global competition forces companies to search for new markets. Africa is one of the fastest growing markets of the world. The population is set to grow up to 2 billion people in the next 40 years. One of the most interesting markets is Nigeria with a population of more than 170 million inhabitants. XCOM […]
Challenges for western companies are to find the right way to make use of these opportunities and also to be on time: In a few years the Nigerian automotive sector is likely to be split between those who invested early enough, which will make it difficult for foreign newcomers to gain foothold.