SOTM. January

SOTM January. The automotive parts market in Nigeria

The Nigerian automotive industry appears to be an interesting market, as our research on the automotive parts market shows that the market size is worth USD 4.4bn or more.

The total vehicles in operation in Nigeria is currently estimated at 12.7 million, and Nigerian drivers spend an average of USD 350 on automotive parts per year.

Interviews conducted with various automotive experts in Nigeria also confirmed that the market for service parts accounts for the biggest share of the automotive market.

SOTM December

SOTM December. Aluminium market growth in sub-Saharan Africa

africon recently conducted aluminium market research in Africa and this revealed that the Aluminium market in sub-Saharan Africa has been experiencing a steady growth in the past decade.

The major contribution to this, is the increased import of hollow profiles of aluminium alloys into Sub-Saharan Africa which has grown by 467%, from 23 mn tonnes to 107 mn tonnes between 2008 and 2017, compared to other profiles.

The non-alloyed profiles which has the lowest contribution seems to be dwindling in import size, as they only increased between 2009 and 2012, after which they began to decline.

Market entry project

SOTM November. Market entry project for a US communication company

africon was contracted to carry out a market assessment and recommend a suitable Africa strategy for a major international player in the two-way radio communication industry. The project had 7 countries of focus where a total of 184 interviews were conducted with the relevant players in the industry. The results concluded from the analysis of all interviews and market data was clear; South Africa dwarfs its counterparts in terms of market size and market maturity. Nigeria, Kenya and Angola on the other hand offer the greatest potential going into the future. Quality was found to be the key determining criteria for consumers when purchasing two-way radios. This is mainly due to fact that main users of two way radios tend to be in critical sectors where quality cannot be compromised including law enforcement, private security, mining, oil and gas. Customers in this sectors are willing to pay a premium for the guarantee of a reliable products. Africon can provide value to other radio communications companies by evaluating the market potential for their product, analyze the value chain and identify suitable distribution partners in the key market in sub Saharan Africa

Trade Fair in East Africa

SOTM October. Trade Fairs in East Africa


As official representative of Messe Dusseldorf in East Africa we are today taking a closer look at the trade fair market in East Africa. Especially, Kenya has developed as hub for exhibitions and conferences during the past years and serves as gateway to a vital region. But also the neighbouring country are hosting various types of trade fairs from small niche events with less than 100 visitors to big exhibitions with thousands of visitors.

Please do not hesitate to contact us for any details about the trade fair market in East Africa and of course the engagement of Messe Düsseldorf in the region!

Fish waste in ghana

SOTM September. Fish Waste In Ghana

For this slide of the month our West Africa team has done in-depth research on the fish sector in Ghana.

The value chain analysis shows that despite partly very modern and efficient fish production there is still a huge food loss during processing, packaging and logistics. This challenge means also a great potential for investments to reduce food waste where africon together with the SAVE FOOD initiative are strongly committed.

Please do not hesitate to contact us directly for any further information on this opportunity!

SOTM August. East Africa BOPP Demand

This slide of the month tries to shed some light on the BOPP market in East Africa.  BOPP demand has been growing at a remarkable pace of over the past decade driven mainly by the booming food industry, rapid urbanization and modernization of retail channels.  BOPP use more than doubled from 2010 to 2016 and is expected to maintain the trend and double again onto 2022.

Kenya is the biggest BOPP market dwarfing all the other East African countries. This can be attributed to its more mature manufacturing sector and the higher penetration of modern retail channels that drive the demand for sophisticated packaging.

Plastic packing Nigeria

SOTM July. Plastic Packaging in Nigeria

This slide of the month tries to shade some light on the plastic packaging sector in Nigeria.  Nigeria’s packaging industry is projected to be worth $294 billion by 2020, up from $178 billion in 2012. Local market experts further suggest the market is 15 years behind India and about 30 years behind Europe but it is on a steady growth path as innovative solutions are being introduced into the market from across the world. By far, BOPP is the most utilized packaging material used in Nigeria followed by PE which has very diverse applications, same as BOPP. Plastics top the chart for most preferred packaging product used by manufacturers in Nigeria with soft drinks, beverages (currently at 10% CAGR) and personal/home care products driving this trend.

Key capabilities of German firms in Nigeria

SOTM June. Key capabilities of German firms in Nigeria

This slide shows the result of a recent study of one of africon´s employees. Aim was to identify firm capabilities, that have an impact on various aspects of performance of German companies operating in Nigeria. The study was based on existing research findings, as well as a survey of senior staff of 40 German firms operating in the country with at least with an appointed distributor (or own staff etc.). As only very few German firms are invested in large own local structures, it emerged that especially the marketing capability in terms of brand building, gathering market intelligence and strong sales channels are key for success locally. Efforts by the German firms can be supported by strong partners – leaving all the work to these partners is however not enough.  Interestingly, factors such as adapting products to local needs, lobbying the German or Nigerian government, as well as attending Nigeria focused trade shows did not have a significant impact.

renewable energy generated in Africa

Slide of the month May. Renewable Energy In Sub-Saharan Africa

The African continent offers an ideal environment for electricity generation from renewable sources. Therefore, it is not surprising that sub-Saharan Africa (SSA) already ranks third worldwide in terms of percentage of electricity generated through renewable sources. Roughly 27% of electricity generated in 2015 was generated through renewable sources. Lesotho, Ethiopia, D.R. Congo, Central African Republic, Namibia, Zambia, Uganda and Malawi rank best, as they generate more than 90% of their total electricity output from renewable sources.

However, as of 2015, 91% of the renewable energy generated in SSA was generated from hydropower. The continent’s abundant solar, wind, biomass and geothermal resources are yet to be exploited more efficiently.

The Africa Renewable Energy Initiative (AREI), established in 2015 and operating under the mandate of the African Union, aims to add 310 gigawatt of additional renewable energy generation capacity to the continent until 2030. This brings also other sources of renewable energy than water into focus and creates high opportunities for international technology and service providers in the renewable energy sector.

Slide of the month April. Motorcycles in Operation in Egypt

The African automotive markets are meanwhile one of africon´s absolute strongholds. The company has won and executed projects in the areas of e.g. assembly machinery, engine filters, ignition products and general spare parts in countries ranging from Nigeria in the West, Kenya and Tanazania in the East, Egypt in the North and South Africa in the South. Insights gathered cover areas such as vehicles in operation, spare parts markets, local vehicle assembly projects and key distribution firms. They also include companies ranging from major automotive OEMs such as Toyota, Isuzu, Hyundai and VW, to aftermarket players like BOSCH, Denso, NGK, Hengst, MANN-FILTER, Mahle and others.