africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.

500+

Top-level Contacts

11

Years in business

8

Locally based offices

130+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive & mobility
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Medical & pharma
  • IT & financial services

Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Groceryshopping

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

NEWS

Intergune 2022, the internationalization forum of the Basque Country

Organised by SPRI Group, the Basque Business Development…

africon’s presence in Big 5 Construct Nigeria

Construction projects in Nigeria are not only getting bigger…

Slide of the month (SOTM) November. Number of trade fairs in Africa

How is the trade fair business developing in Africa, and…
africon as a cooperation partner for the East African delegation to K trade fair in Düsseldorf, Germany

africon as a cooperation partner for the East African delegation to K trade fair in Düsseldorf, Germany

As the official representative for Messe Duesseldorf in East…

africon featured in the HOFFNUNG IST KEINE STRATEGIE podcast

Over the past 11 years, africon advised more than 150 companies…

George Watakah joins africon as a Visiting Associate in Kenya

In line with our mission, ‘to be the leading European consulting…

Slide of the month (SOTM) October. Automotive battery markets in Africa

Africa's automotive markets present significant opportunities…

SLIDE OF THE MONTH

Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) November. Number of trade fairs in Africa

How is the trade fair business developing in Africa, and…

Slide of the month (SOTM) October. Automotive battery markets in Africa

Africa's automotive markets present significant opportunities…

Slide of the month (SOTM) September. Agricultural exports from Africa

One of the most vital sectors in Africa is agriculture because…

Slide of the month (SOTM) August. Beer production in Africa

Despite the economic downturn fuelled by the pandemic, international…

Slide of the month (SOTM) July. The growth of consumer markets in Africa

africon has attended hundreds of events, conferences, and…

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

We have been conducting many projects in the medical and…

Slide of the month (SOTM) May. Construction projects in Africa

  Africa’s booming population creates vast opportunities,…

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

The African continent has seen tremendous growth in construction…