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Bridging Potentials

africon is a management consultancy with a sole focus on Africa. We consult companies in developing their individual Africa strategies.

500+

Top-level Contacts

11

Years in business

8

Locally based offices

130+

Client projects in Africa

We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.

Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.

We are focused largely on B2B customers from some of the industries including (but not limited to) the following;

  • Mechanical engineering
  • Automotive & mobility
  • Chemicals
  • Consumer goods & FMCG
  • Building materials, steel, water & woodworking
  • Industrial goods
  • Medical & pharma
  • IT & financial services
See our projects in Africa
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Key benefits for our clients: Reduction in time, costs and risks when growing a business in Africa

We develop individual strategies for the African markets.

Stage I
Africa Continent Overview

  • Identification of key markets
  • Country prioritization
  • Individual macroeconomic country profiles
  • Decisive trends and drivers of growth

Stage II
Strategies and Research

  • Comprehensive market analysis and strategies
  • Identification of market size, growth and segments
  • Competitive analysis
  • Possibilities of market entry and recommendations
  • Product and pricing analysis
  • Identification and analysis of clients, partners and projects

Stage III
On-Site Implementation

  • Business trips with clients
  • Local project management
  • HR management
  • Business development
  • Delegation trips
  • Monitoring of markets
Groceryshopping

WHAT OUR CUSTOMERS SAY:

Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.

The “hands on” approach by africon helped us enormously. We were able to quickly verify the collected data.

Getting the contact to important local partners in Kenya and Nigeria was the key to our success.

Thank you very much for the professional support and the great support in Ethiopia. We have achieved our goals.

MORE THAN 80% OF OUR CLIENTS HAVE INCREASED THEIR AFRICA TURNOVER SIGNIFICANTLY

TRUSTED CLIENTS

 

NEWS

africon Founder & CEO Marc-Peter Zander selected in QUANTRON AG’s advisory board

Quantron AG, a specialist in sustainable mobility, has expanded…
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Slide of the month (SOTM) May. The size of Africa’s travel retail market

Global players majorly dominate the African travel retail…
Read more
Shaymaa Hafeez africon

Shaymaa joins africon as a Business Analyst

We are excited to announce the latest addition to our team.…
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Feature: How do you find the right partners when setting up a business in Africa?

Choosing the right local partners is crucial for German companies…
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africon shares insights on sustainable agriculture in Côte d’Ivoire

Sustainable agriculture has become a crucial topic globally…
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Slide of the month (SOTM) April. More than 37bn € investment in upcoming rail infrastructure projects poised to transform Africa’s transportation network

The rapid population growth in Africa is generating ample…
Read more

SLIDE OF THE MONTH

Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.

See our latest slides of the month below.

Slide of the month (SOTM) May. The size of Africa’s travel retail market

Global players majorly dominate the African travel retail…
Read more

Slide of the month (SOTM) April. More than 37bn € investment in upcoming rail infrastructure projects poised to transform Africa’s transportation network

The rapid population growth in Africa is generating ample…
Read more

Slide of the month (SOTM) February. Green hydrogen opportunity in Africa

Did you know that Africa has the potential to produce 50…
Read more

Slide of the month (SOTM) November. Number of trade fairs in Africa

How is the trade fair business developing in Africa, and…
Read more

Slide of the month (SOTM) October. Automotive battery markets in Africa

Africa's automotive markets present significant opportunities…
Read more
Interested in growing your Africa business? Get in touch