January 2021 - africon GmbH

Do you want to expand internationally as a medium-sized company? Are you looking for committed door openers to help you enter foreign markets? We would like to invite you for GLOBAL DIGITAL FUTUREcongress happening on February 25th, 2021.

A virtual congress fair awaits you with over 60 exhibitors, keynotes, BVMW foreign representatives from 30 nations, impulse generators and door openers on the subject of “GERMAN Mittelstand meets International Business Development and Digitalization”. The target group of the event are medium-sized companies from Germany and abroad who are interested in making business contacts and expanding their business globally. The event also offers extraordinary networking opportunities.

You can view the program and keynote speakers here

Having successfully completed 100+ projects in Africa, we at africon will also be sharing our experience, insights and recommendations at the event. africon’s Principal, Erik Deitersen, will also be presenting about “Opportunities in Africa’s rising digital economy”.

The conference language is German and/or English.

Learn more from the video below and register on the event website

You can register with our free visitor code AYSXD

Over the last couple of years, africon has implemented a vast range of projects in the automotive sector. Some of the projects have tasked us with analyzing the market for automotive components like filters and spark plugs, among others, for commercial and personal vehicles. We have conducted more than a hundred interviews with senior level industry players, parts distributors and automobile traders in different countries in Africa.

In East Africa, Kenya has been the automotive hub. In the last two and a half years, approximately 33,000 commercial vehicles have been sold in the country. Light- medium trucks are the leading segment in commercial vehicles, accounting for almost 11,000-unit sales over the past 2.5 years. Even though sales have been affected by the coronavirus pandemic, the industry shows positive signs of recovery. Kenya’s commercial vehicle assemblers might have even increased their output in 2020 compared to the previous year. Additionally, the government and stakeholders are still working on positive automotive policy adjustments. The sector in Kenya has space for significant growth, opening interesting opportunities for international firms.

In the project here, africon was able to provide market transparency, in-depth data and strategic recommendations for future sales efforts in the region.

Get in touch if you would like to know more about opportunities in Africa´s automotive markets.