africon is delighted to add another member, Sven Moeller, to the team as a principal. With our “bridging potentials” philosophy, we have been strengthening our team in Africa. The africon team constitutes professionals with unparalleled skills and experience. Sven Moeller embodies significant long-term Africa working and living experience and will be instrumental in supporting africon in its growth trajectory.

Sven specializes in trade between developed and emerging markets, with 26 years’ experience in African – German bilateral trade in both public & private sectors. His core competencies and responsibilities include industrial plant technology (e.g. petrochemical, mining & marine), public-private partnerships, sub-Saharan Africa market penetration strategies, and diplomatic & political engagements, among others.

Sven holds a Master of Business Administration from Manchester Metropolitan University and attended Strategic Management and Leadership studies at the Chartered Management Institute. He was formerly the Regional CEO of sub-Saharan Africa at ThyssenKrupp AG, the Managing Director at Bow Wave Advisory, and is a Senior Lecturer at the University of Witwatersrand. He has held various leadership positions, including the Elected President of the Southern African German Chamber of Commerce and Industry.

“Emerging markets demand the attention of any corporate mind envisioning growth. Africa certainly captures our imagination but, all too often, trepidation deters action. I aim to foster this curiosity and mitigate risk by creating bespoke and multifaceted expansion strategies for commercial giants, SMEs, and dynamic start-ups alike. Drawing on my over two decades of fostering trade between Germany and sub-Saharan Africa, I continue to serve africon’s clients in honour of their personal, corporate individuality, just as I wished for such support in my early days pondering trade opportunities in Africa. I have travelled, I have failed, I have succeeded, and I have grown. I have created vast networks among dear friends and trusted colleagues from many walks of life across this extraordinary continent – all of which I share with my colleagues and clients demonstrating my great love for this captivating continent which is alive with opportunities”, Sven notes.

With our philosophy of “bridging potentials”, we are strengthening our team in East Africa. To help us continue providing the best services for our clients, we brought on one new team member from Ethiopia. Ethiopia is the second most populous nation in Africa after  Nigeria,  and has one of the fastest growing economies in the continent.

Aschalew Worku joined africon GmbH as a Business Analyst in September 2021. He studied Economics and Business Administration. Before joining africon, Mr. Worku acquired a decade of experience in conducting research in various sectors for local and international consultancies in Ethiopia. Moreover, he has experience in managing different projects. He is currently working on a project in the construction sector in Ethiopia. He will be supporting clients in project work in Ethiopia and assist the team with other tasks.

“I am delighted and motivated to join africon and bring my knowledge and expertise to project work in the continent. I look forward to exploring the African markets and deepening my knowledge in various sectors,” he notes.