Intergune 2022, the internationalization forum of the Basque Country

Organised by SPRI Group, the Basque Business Development Agency, Intergune 2022, the internationalization forum of the Basque Country took place from 26th to 28th October 2022 in Bilbao, Spain.

As the official representative for Basque Trade and Investment in Kenya, Ghana and Tanzania, africon attended the event. It brought together Basque companies and international representatives from all over the world to discuss the market potential world-wide and in Africa.

africon’s Founder and CEO, Marc-Peter Zander, was at Intergune 2022 and notes that it was “a well-attended event with informative forums and it provided a great opportunity for us to network and share insights on opportunities for Basque companies in Ghana, Tanzania and Kenya”.

With our proven track record of helping companies successfully create their Africa strategies, we look forward to providing business intelligence for Basque companies interested in the countries that we represent.

africon’s presence in Big 5 Construct Nigeria

Construction projects in Nigeria are not only getting bigger but more complex in nature. Some key drivers for the growth of the construction industry are economic development, urbanization, industrialization, and the expansion of the middle class. We have worked on more than 20 projects in the construction market across Africa over the last few years. Our key project sectors that intersect with construction are mechanical engineering and building materials. Our Nigerian team, represented by Taiwo Kehinde, visited the Big 5 Construct which took place from 27th – 29th September 2022 in Landmark Centre, Lagos.

Big 5 Construct Nigeria brought together companies in fields such as building interiors, finishes, building materials, digital construction and smart buildings and buildings services. It also contained talks from professionals in the business. Exhibitors included local and foreign companies (from countries such as Italy, India, Turkey, Spain and Poland).

The Nigerian team leveraged the opportunity to share insights and discuss with industry experts. Mr. Kehinde notes that, “the event provided a positive outlook on the development of Nigeria’s construction industries”. We look forward to more engagements.

Slide of the month (SOTM) November. Number of trade fairs in Africa

How is the trade fair business developing in Africa, and what is expected in 2023?

That was one of the key questions for one of our clients in the sector. To answer this, we looked at the number of active trade fairs in the continent in 2022-2023. The top 4 countries, South Africa, Morocco, Kenya, and Nigeria, comprise almost 50% of all 455 trade shows. It is essential to know that African countries are non-homogenous, which is reflected in each country’s specific trade fair portfolio. Exhibitions range from food, packaging, construction, automotive, industrial goods, healthcare, and mechanical engineering, among other vital industries in Africa.
africon provided our client with a comprehensive overview of the market, multi-country analysis and prioritization, and strategic recommendations for future sales efforts on the continent.

Read previous SOTMs (Slides of the month) here

Slide of the month (SOTM) September. Agricultural exports from Africa

Slide of the month (SOTM) August. Beer production in Africa

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

africon selected as the official representative for Basque Trade and Investment in Kenya, Tanzania and Ghana

After successful cooperation in 2021 and 2022, africon is happy to be selected yet again by Basque Trade and Investment as their official representative in Kenya, Tanzania, and Ghana for 2023.
International companies have been looking for opportunities in Africa’s burgeoning markets. In the race for competitiveness in a highly globalised economy, the Basque Country is privileged to access global markets thanks to its strategic location in the centre of the European Atlantic Axis. Many companies in the Basque Country have already prioritised Africa as part of their internationalization strategy.
The region represents over 400 companies in multiple locations, with 800+ overseas production plants and facilities. Basque Country has consolidated itself as a reference for knowledge and innovation, with a solid base and high technological content and is open to international markets.
We look forward to fruitful cooperation by assisting Basque companies with their Africa strategies. We will continue to create value for the companies by analysing and assessing African markets, delivering market entry strategies, and introducing them to potential partners and projects.