Business in Africa 2.0 – IHK Saarland
After the success of the first event, IHK Saarland has invited africon GmbH for the 2nd time to the topic Africa. This time the theme of the event was “Business in Africa 2.0” to which companies from Saarland were invited.Mr. Zander, Partner and CEO of africon GmbH was invited as a speaker and presented concrete opportunities in Africa and recommendations for German SMEs on market entry of Africa Strategy. In the later exchange with the participants questions were discussed how to find the right partner in Africa, which countries have the greatest potential and how should a medium-sized company plan its Africa Strategy.