Slide of the month (SOTM) November. Number of trade fairs in Africa

How is the trade fair business developing in Africa, and what is expected in 2023?

That was one of the key questions for one of our clients in the sector. To answer this, we looked at the number of active trade fairs in the continent in 2022-2023. The top 4 countries, South Africa, Morocco, Kenya, and Nigeria, comprise almost 50% of all 455 trade shows. It is essential to know that African countries are non-homogenous, which is reflected in each country’s specific trade fair portfolio. Exhibitions range from food, packaging, construction, automotive, industrial goods, healthcare, and mechanical engineering, among other vital industries in Africa.
africon provided our client with a comprehensive overview of the market, multi-country analysis and prioritization, and strategic recommendations for future sales efforts on the continent.

Read previous SOTMs (Slides of the month) here

Slide of the month (SOTM) September. Agricultural exports from Africa

Slide of the month (SOTM) August. Beer production in Africa

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) October. Automotive battery markets in Africa

Africa’s automotive markets present significant opportunities for international companies. The COVID-19 pandemic negatively affected the market as it interrupted supply chains after governments set up travel restrictions.

Over the last decade, africon has implemented numerous projects in the automotive sector. Some of our clients have tasked us with analyzing the battery markets for commercial and personal vehicles. From our latest data, South Africa is the largest single market for automotive batteries, but sub-Saharan Africa (SSA) also presents a sizeable opportunity. The average automotive battery imports per year were USD 135 million for North Africa, USD 188 million for SSA, and USD 93 million for South Africa. These figures are average imports from 2019 to 2021. The leading suppliers were France, Spain, China, Germany, Turkey, and Korea. It is also worth noting that a few local automotive battery manufacturers exist in Kenya and South Africa.

africon provides automotive clients with comprehensive market overviews and helps them to identify and access opportunities in new application areas or product segments. We also give practical recommendations on penetrating the market.

Read previous SOTMs (Slides of the month) here

Slide of the month (SOTM) September. Agricultural exports from Africa

Slide of the month (SOTM) August. Beer production in Africa

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

 

Slide of the month (SOTM) September. Agricultural exports from Africa

One of the most vital sectors in Africa is agriculture because it provides employment for more than half of the population and food. The continent also has the most unutilized arable land in the world.

africon has executed many projects in the farming sector in the last decade. One common question we receive from our clients is about the exports of agricultural products from Africa to other parts of the world. Our findings reveal that, Cote d’Ivoire is the top country exporting cocoa, nuts, rubber and fruits. South Africa, Ghana and Kenya also follow, each country with its product category mix. The top exports from Africa are coffee, tea, cocoa, and cotton & Europe has been a principal landing place for this produce.

Many African governments have prioritized the growth of the agriculture sector. The rapidly growing population and economic activities in additional industrial sectors pose an excellent opportunity for international firms.

africon provides international companies a comprehension of the market challenges and offers solutions to position these companies optimally. We devise market strategies and give recommendations to companies interested in key markets in Africa.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) August. Beer production in Africa

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) August. Beer production in Africa

Despite the economic downturn fuelled by the pandemic, international companies have been looking for opportunities in Africa’s $13 billion beer market. African brewers have strengthened their facilities in terms of capacity and heightened marketing efforts in 2021 and 2022, making Africa one of the fastest-growing beer markets.

africon conducted a multi-country market analysis for a European food ingredient manufacturing company interested in Africa’s food and drink industry. The project sought to highlight the market potentials for different segments and feature opportunities in the food & beverage industry. In our research, we investigated beer production on the continent. Five African countries made it to the top 40 beer-producing countries, alongside nations like China, Australia, and Germany. These were South Africa (#12), Nigeria (#20), Angola (# 31), Ethiopia (#35), and Cameroon (#36). Africa beer production grew by 7.3% from 2020 to 2021.

For our client, we sized the market, identified vital partners, and provided recommendations for future partnerships and sales efforts in selected countries.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

 

Slide of the month (SOTM) July. The growth of consumer markets in Africa

africon has attended hundreds of events, conferences, and webinars. Our sector experts speak and provide thought leadership in some of these forums. In a recent webinar, we presented the opportunities for German companies in Africa. One of our slides focused on the growth of consumer markets in the continent.
Over the past 10-20 years, consumer goods markets in Africa have become increasingly interesting for international companies. Urban populations are growing rapidly across Africa, driving modernization and economic development. More than 34 countries now have an urbanization rate above 40%. Total consumer spending has increased sharply, which indicates an increasing demand for consumer goods and services and a higher propensity to consume. The growing middle class in most African countries like to shop in their free time and value brands for their high quality. As a result, the expansion of retail chains and other outlets has developed strongly in Africa. This poses an opportunity for companies in the sector.
At the end of the webinar, we presented some case studies and gave strategic recommendations for companies interested in key markets in Africa.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

 

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Blood transfusion in Tanzania

We have been conducting many projects in the medical and pharma sector for companies, associations, and government agencies. Therefore, we have undertaken hundreds of interviews with decision-makers and key industry experts in the continent, particularly in West and East Africa.

Through one recent research for a blood transfusion equipment supplier, we looked at the blood transfusion landscape in Tanzania. We found that district and regional hospitals (public hospitals and public-private hospitals) collect 70% of all blood donated in Tanzania. 20% is collected by National Blood Transfusion Services (NTBS) and the remaining 10% is collected by specialized hospitals. We were able to share more insights on the sector and give tactical recommendations to our client. Through our extensive knowledge and contacts, we are continuing to help reduce cost, risk, and time for our clients in the sector.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

 

Slide of the month (SOTM) May. Construction projects in Africa

 

Africa’s booming population creates vast opportunities, including significant demand for robust infrastructure. Some of the key drivers of this growth are economic growth, urbanization, industrialization, and the growth of the middle class. African governments have prioritized the improvement and diversification of infrastructure and construction projects.

We researched on the regional construction industry in Africa for one of our clients in the sector.

The East African region accounts for 40.3% of projects across the continent and 29.5% of the value. West Africa accounts for 16.6% of all projects in Africa. South Africa increased its infrastructure project activities in 2020 and accounted for 26.5% of projects across Africa. North Africa accounts for 19.2% of projects in Africa and 29.1% in terms of US dollar value. Central Africa represents 3.5% of all projects in Africa.

We consolidated all the findings into a comprehensive report which also contained tactical recommendations for the client.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

 

 

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Demand for heavy machinery in Africa

The African continent has seen tremendous growth in construction equipment & heavy machinery. Urbanization drives the demand for construction to meet residential, commercial, and infrastructure development needs.

We recently concluded a multi-country analysis and prioritization for a large European construction and industrial machine supplier. africon spent about three months meeting with key local decision-makers and experts. The findings were that the construction machinery industry in the African market is worth USD 900 million and excavators are the most popular type of machine in the continent.

After sharing our findings and giving tactical recommendations to the client, they were in a position to prioritize select countries.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

 

Slide of the month (SOTM) March. Tanzania medical technology value chain

Tanzania medical technology value chain

Medical technology markets in Africa offer great opportunities for local and international companies. africon recently completed a multi-country analysis for one of our clients interested in the sector. One of the countries we spotlighted in our country prioritization was Tanzania. Our client was interested in getting more insights into the value chain of medical technologies in the country.

We found that two major distribution channels are used to reach end-users when distributing medical technology products. The first and the biggest one is the public channel, managed by Medical Stores Department (MSD). MSD is the authorized body responsible for procuring, storing, and distributing medical products in the country. 70% – 80% of the medical technology products pass through this avenue. The second one is the private channel which is dominated by private companies. 30% – 20% of the medical technology products go through this route.

Based on these and other findings, we shared the opportunities, route to market strategies, and practical recommendations that would guide the client in strengthening their foothold in the second-largest market (after Kenya) in the East African medical technology sector.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

 

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Vehicles in operation in East African countries

Africa’s automotive market contains excellent opportunities for international companies.

africon recently completed a project for a producer of automotive and industrial components. A key question to gauge the market size for the client was the size of vehicle fleets (vehicles in operation/ VIO) in East Africa. In East Africa, Kenya had the largest vehicle fleet with 1.8 m vehicles in operation.

africon provided the client with a comprehensive overview of the market and clear recommendations on utilizing opportunities locally.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry