Slide of the month (SOTM) July. The growth of consumer markets in Africa

africon has attended hundreds of events, conferences, and webinars. Our sector experts speak and provide thought leadership in some of these forums. In a recent webinar, we presented the opportunities for German companies in Africa. One of our slides focused on the growth of consumer markets in the continent.
Over the past 10-20 years, consumer goods markets in Africa have become increasingly interesting for international companies. Urban populations are growing rapidly across Africa, driving modernization and economic development. More than 34 countries now have an urbanization rate above 40%. Total consumer spending has increased sharply, which indicates an increasing demand for consumer goods and services and a higher propensity to consume. The growing middle class in most African countries like to shop in their free time and value brands for their high quality. As a result, the expansion of retail chains and other outlets has developed strongly in Africa. This poses an opportunity for companies in the sector.
At the end of the webinar, we presented some case studies and gave strategic recommendations for companies interested in key markets in Africa.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

 

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

We have been conducting many projects in the medical and pharma sector for companies, associations, and government agencies. Therefore, we have undertaken hundreds of interviews with decision-makers and key industry experts in the continent, particularly in West and East Africa.

Through one recent research for a blood transfusion equipment supplier, we were able to look at the blood transfusion landscape in Tanzania. We found that district and regional hospitals (public hospitals and public-private hospitals) collect 70% of all blood donated in Tanzania. 20% is collected by National Blood Transfusion Services (NTBS) and the remaining 10% is collected by specialized hospitals. We were able to share more insights on the sector and give tactical recommendations to our client. Through our extensive knowledge and contacts, we are continuing to help reduce cost, risk, and time for our clients in the sector.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

 

Slide of the month (SOTM) May. Construction projects in Africa

 

Africa’s booming population creates vast opportunities, including significant demand for robust infrastructure. Some of the key drivers of this growth are economic growth, urbanization, industrialization, and the growth of the middle class. African governments have prioritized the improvement and diversification of infrastructure and construction projects.

We researched on the regional construction industry in Africa for one of our clients in the sector.

The East African region accounts for 40.3% of projects across the continent and 29.5% of the value. West Africa accounts for 16.6% of all projects in Africa. South Africa increased its infrastructure project activities in 2020 and accounted for 26.5% of projects across Africa. North Africa accounts for 19.2% of projects in Africa and 29.1% in terms of US dollar value. Central Africa represents 3.5% of all projects in Africa.

We consolidated all the findings into a comprehensive report which also contained tactical recommendations for the client.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

 

 

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

The African continent has seen tremendous growth in construction equipment & heavy machinery. Urbanization drives the demand for construction to meet residential, commercial, and infrastructure development needs.

We recently concluded a multi-country analysis and prioritization for a large European construction and industrial machine supplier. africon spent about three months meeting with key local decision-makers and experts. The findings were that the construction machinery industry in the African market is worth USD 900 million and excavators are the most popular type of machine in the continent.

After sharing our findings and giving tactical recommendations to the client, they were in a position to prioritize select countries.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) March. Tanzania medical technology value chain

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

 

Slide of the month (SOTM) March. Tanzania medical technology value chain

Medical technology markets in Africa offer great opportunities for local and international companies. africon recently completed a multi-country analysis for one of our clients interested in the sector. One of the countries we spotlighted in our country prioritization was Tanzania. Our client was interested in getting more insights into the value chain of medical technologies in the country.

Our findings were that two major distribution channels are used to reach end-users when distributing medical technology products. The first and the biggest avenue is the public channel, managed by Medical Stores Department (MSD). MSD is the authorized body responsible for procuring, storing, and distributing medical products in the country. 70% – 80% of the medical technology products pass through this channel. The second channel is the private channel which is dominated by private companies. 30% – 20% of the medical technology products pass through this channel.

Based on these and other findings, we shared the opportunities, route to market strategies, and tactical recommendations that would guide the client in strengthening their foothold in the second-largest market in the East African medical technology market.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

 

Slide of the month (SOTM) February. Vehicles in operation in East African countries

Africa’s automotive market contains excellent opportunities for international companies.

africon recently completed a project for a producer of automotive and industrial components. A key question to gauge the market size for the client was the size of vehicle fleets (vehicles in operation/ VIO) in East Africa. In East Africa, Kenya had the largest vehicle fleet with 1.8 m vehicles in operation.

africon provided the client with a comprehensive overview of the market and clear recommendations on utilizing opportunities locally.

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

 

Slide of the month (SOTM) January. Estimated number of converters in select countries in Africa

 

The printing industry in Africa is growing, although a few global players dominate the industry. We had shared another Slide of the Month (SOTM) that gave more insights into the Printing industry in West Africa.

After carrying out many projects in Africa’s printing and packaging industry, we have collected lots of data over the years. We recently worked on a large printing machine supplier’s project to analyze the sector to find potential liaisons and clients.

Our research analyzed the number of converters in select countries in Africa. We chose countries based on a range of specific weighted factors relevant to the research. The findings were that South Africa tops the list with 60 converters, followed by Egypt with 50. The slide also shows the data for the other countries.

These findings helped us to rate different markets for the clients. It also enabled us to identify prospective partners and clients thereby reducing their costs, risk, and time when setting up in the continent.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) December. The dairy industry in Ghana

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

Slide of the month (SOTM) August. The Nigerian automotive industry

 

 

Slide of the month (SOTM) December. The dairy industry in Ghana

A considerable amount of prominent global players dominate the food and beverage industry in Africa. africon did a market analysis for an European food company interested in understanding the industry in Ghana. The aim of the project was to understand the different segments and to find areas of opportunities. In our research, we looked at the dairy industry in Ghana. We found out that the market is dominated by imported processed products. Per capita milk consumption is low at 8 kg compared to Africa’s average of 35 kg. Based on the findings, africon was able to provide an overview of the application industry for our client and give strategic recommendations. We identified key players and partners to provide direction for future sales efforts in the region.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

Slide of the month (SOTM) August. The Nigerian automotive industry

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria

 

Slide of the month (SOTM) November. Government health care expenditure in East Africa

Medical markets in Africa offer great possibilities for local and international companies. africon recently completed a multi-country analysis for one of the most reputable health associations in Africa. The study sought to gather information through interviews with key stakeholders and experts in Kenya, Uganda, Rwanda, Tanzania (including Zanzibar). In our research, we investigated the government budget allocated to healthcare in select countries. Our interview partners came from various backgrounds, including health care providers, regulators, government agencies, and medical equipment distributors. Our findings revealed that Kenya’s health budget is the highest among its neighbors. However, in Kenya, healthcare occupies the lowest share of the total government budget and GDP compared to the other countries.

Based on these and other findings, we shared the opportunities, insights, and tactical recommendations that would guide the client in strengthening the regional health care market.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) October. The printing industry in West Africa

Slide of the month (SOTM) September. The Nigerian rail industry

Slide of the month (SOTM) August. The Nigerian automotive industry

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria

Slide of the month (SOTM) June. Labtech imports in East Africa

 

Slide of the month (SOTM) October. The printing industry in West Africa

A handful of prominent global players dominate the printing industry in Africa. The continent has significant potential with an overall printing machine market of about USD 850 million. While some African markets such as South Africa, Egypt, or Nigeria have established printing industries, smaller countries remain unserved.

africon was contracted by a large printing machine supplier to analyze the printing sector and to identify leading firms and distributors of printing machines in West Africa. The goal was to find the most appropriate partners and potential customers for the client.

Therefore we conducted primary and secondary research. While analyzing country information and industry reports, we researched several contacts and ran screening interviews. We generated a shortlist of approximately ten potential distributors or partners. We organized a business trip, with the client to meet these companies and gain valuable insights on the ground. After the trip and by the end of this project, the client understood West Africa’s position in the printing machinery market. They got new sales leads and choose one local partner out of two shortlisted ones fulfilling their requirements and showing strong interest in a long-term cooperation.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) September. The Nigerian rail industry

Slide of the month (SOTM) August. The Nigerian automotive industry

Slide of the month (SOTM) July. The age of vehicles in operation in Nigeria

Slide of the month (SOTM) June. Labtech imports in East Africa

Slide of the month (SOTM) May: The logistics sector in Rwanda and Ethiopia