Slide of the month (SOTM) November. Number of trade fairs in Africa

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How is the trade fair business developing in Africa, and what is expected in 2023?

That was one of the key questions for one of our clients in the sector. To answer this, we looked at the number of active trade fairs in the continent in 2022-2023. The top 4 countries, South Africa, Morocco, Kenya, and Nigeria, comprise almost 50% of all 455 trade shows. It is essential to know that African countries are non-homogenous, which is reflected in each country’s specific trade fair portfolio. Exhibitions range from food, packaging, construction, automotive, industrial goods, healthcare, and mechanical engineering, among other vital industries in Africa.
africon provided our client with a comprehensive overview of the market, multi-country analysis and prioritization, and strategic recommendations for future sales efforts on the continent.

Read previous SOTMs (Slides of the month) here

Slide of the month (SOTM) September. Agricultural exports from Africa

Slide of the month (SOTM) August. Beer production in Africa

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Trade Fair in East Africa

Slide of the month (SOTM) October. Trade fairs in East Africa

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Trade Fair in East Africa

As official representative of Messe Dusseldorf in East Africa we are today taking a closer look at the trade fair market in East Africa.  Kenya has developed as hub for exhibitions and conferences during the past years and serves as gateway to a vital region. However, the neighboring countries are hosting various types of trade fairs from small niche events with less than 100 visitors to big exhibitions with thousands of visitors.

Please do not hesitate to contact us for any details about the trade fair market in East Africa and of course the engagement of Messe Düsseldorf in the region!