After growing its expertise in the African packaging markets throughout the last 5 years, africon supported a leading aluminium foil supplier to the flexible-, laminated carton, cigarette- and blister packaging industry with the development of its Africa strategy.
53 key industrial players were interviewed, including 11 packaging manufacturers in South Africa and 12 packaging manufacturers in Nigeria. In terms of market attractiveness, the South African market outscored the Nigerian market. However, given the well established long term relations many South African companies have with their suppliers, the Nigerian market offered a far bigger accessible market than the South African.
Only by meeting the local key players personally in Nigeria and South Africa, africon was able to identify which companies signaled interest in a future cooperation with the client. The africon hands-on approach was therefore once again essential for the development of a successful Africa strategy.