The demographic development on the continent and the consequences of climate change require a rethinking of the relationship between Germany and Africa. Therefore, sustainable business is of great relevance for companies in Africa. However, these environmental and social challenges also present opportunities for young entrepreneurs.
Marc Zander, africon Partner and CEO moderated the panel on sustainable economy at the “German-African Economic Forum NRW” on 18.02.2020 in Dortmund. Among the panelists were representatives of the Sparkassenstiftung Internationale Kooperation e.V., the German Agency for Business and Economic Development, and start-up entrepreneurs with innovative business concepts in Africa.
Only a partnership-based relationship for German enterprises and cooperation at eye level promises sustainable economic success. Moreover, African interests should be heard and positions from the continent should be included.
In conclusion, the panelists emphasized that sustainability and profitability are not mutually exclusive but are aspirations that go hand in hand for the success of every company.