Tag Archive for: Africa

Economic Summit Africa 2018. Markets and opportunities for SMEs.

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Africa, as one of the most dynamic continents, offers great opportunities for entrepreneurial engagement. The increasing purchasing power of a young, growing population, extensive investment projects as well as new digital achievements are bringing an economic change to sub-Saharan Africa in particular. The Economic Summit Africa 2018 focuses on these future markets.

Be inspired by how you can hit these new market potentials. Use the event to make contact with experts who support you in your projects. Exchange with companies already experienced in the sub-Saharan African business and collect ideas for your own market strategy.

Accompanying The Daily Program of the event, you will be informed by our local partners about funding opportunities and they will provide you with their expert knowledge. Join in the personal exchange with the key note speakers and network with the other participants at the event.

africon GmbH  will attend this event as a guest on the 20th of September 2018, in Stuttgart Germany

Mohammed Al-Salafi as a visiting instructor at the Beni American University

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Mohammed Al-Salafi, Business Analyst und der Länderaufbetragte für Nigera, hielt am 17.02.2018 als Gastdozent einen Vortrag zum Thema Strategisches Management an der Online Beni American University. Die Universität bietet verschiedene Programme an, darunter auch Strategisches Management, welches dieses Semester von Herrn Al-Salafi durchgefüht wurde. Mohammed Al-Salafi wird von nun an jedes Semester dieses Programm unterrichten.

Das Programm soll dazu dienen strategische Denkweisen, sowie die benötigten Fähigkeiten und Methoden zu erlernen die benötigt werden, um kompetente und professionelle Entscheidungen in der Geschäftswelt treffen zu können. Es werden relevante Konzepte, Werkzeuge und Fallbeispiele des Strategischen Managements vorgestellt.

 

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UNIDO International Business and Investment Forum 2018

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The UNIDO Forum aims at bringing together leading pharmaceutical manufacturers from a range of African countries and German/European pharmaceutical companies with an interest in exploring the scope for partnerships such as among producers, with finance institutions, investment promotion agencies, development partners and others.

Marc Zander, CEO & Partner of africon, will attend the UNIDO International Business and Investment Forum.

 

  

German-African business forum Nordrhein-Westfalen

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Africa 5.0: markets, potentials and chances for German companies. This is the theme of this year’s German-African business forum in Nordrhein-Westfalen. It is mainly for German companies, that might be interested in investment activities in the African market.

A highlight of the event will be a key note of the President of Ghana S.E. Nana Akufo-Addo. The main topics of the event will be the infrastructure and construction sector, the renewable energy market as well as digital economy.

Slide of the month (SOTM) November. Aluminium foil

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After growing its expertise in the African packaging markets throughout the last 5 years, africon supported a leading aluminium foil supplier to the flexible-, laminated carton, cigarette- and blister packaging industry with the development of its Africa strategy.

53 key industrial players were interviewed, including 11 packaging manufacturers in South Africa and 12 packaging manufacturers in Nigeria. In terms of market attractiveness, the South African market outscored the Nigerian market. However, given the well established long term relations many South African companies have with their suppliers, the Nigerian market offered a far bigger accessible market than the South African.

Only by meeting the local key players personally in Nigeria and South Africa, africon was able to identify which companies signaled interest in a future cooperation with the client. The africon hands-on approach was therefore once again essential for the development of a successful Africa strategy.

 

 

 

Slide of the month (SOTM) October. Automotive industry in sub-Saharan Africa

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In 2017, we analysed the market for automotive filtration in Kenya and Tanzania in detail. During the project, 60 senior level industry players from authorities, key automobile traders and leading parts distributors, more than 300 consumers, around 70 workshops and 100 parts traders in Kenya and Tanzania were interviewed.

In terms of vehicles in operation (VIO), Kenya and Tanzania belong to the countries with the highest stock of VIO in sub-Saharan Africa (SSA). Through a fast-growing local assembly industry, Kenya promises to stay the local automotive hub in East Africa. This also reflects in a growing local spare parts industry ranging from automotive batteries to tires. Also the automotive market in Tanzania, with a first local assembly line for agricultural vehicles in place and various spare parts manufacturers operating successfully, promises to continue growing in the next years.

Apart from the activities in Kenya and Tanzania, africon has been active in the Nigerian automotive market since 2015. With the new insights from Kenya and Tanzania gathered in 2017, the africon expertise regarding the African automotive market grew decisively.

 

4. German-African Agribusiness Forum 2018

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This Forum serves to create synergies and a platform for exchange and networking to a large number of important decision- and policy makers from all over the African Continent, Germany and around the globe within the agribusiness field.

Slide of the month (SOTM) September. Woodworking machinery importation

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During a recent project conducted by africon with focus on the wood working machinery market in Nigeria, africon GmbH identified 107 furniture manufacturing companies and 14 machine distributors focusing specifically on the furniture manufacturing market.

By holding expert interviews with a big number of manufacturers and distributors it became quite clear that the furniture manufacturing sector in Nigeria is very much quality oriented when it comes to purchasing machinery. This stands in contrast to many other industrial sectors that are clearly driven by price when it comes to purchasing e.g. in the steel industries.

The slide of the month August 2017 shows that during economically difficult periods price is starting to become the underlying factor even though quality is still considered to be very important. Therefore, the countries exporting high quality machinery have lost a big market share to countries exporting low price machinery. Consequently, it would be important for high quality machinery suppliers to widen their portfolio containing a lower priced machine that still meets all basic quality requirements.

 

 

Slide of the month (SOTM) August. Plastic pipes

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During a period of 3 years africon GmbH conducted more than 140 interviews with manufacturers of plastic pipes as well as distributors, hardware stores, construction companies and contractors in 11 countries in west and east Africa. Through all these interviews africon gathered extensive knowledge on the local manufacturing market of plastic pipes, the importation as well as the trends of different materials in different countries.

The following slide shows very well that when entering the African market a company needs a clear strategy for different regions of the continent since trends, developments and market sizes can differ quite a lot between the different regions of this vast continent.

 

Marc Zander, Partner of africon presents in Sweden

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Doing business in the Middle Eastern and African region delivers results when you have the right information and tools at hand. Marc Zander, Partner at africon spoke in Sweden on the set up of distribution in Africa. At the MEA Summit visitors got the chance to directly engage with prominent business leaders and industry experts with extensive experience from doing business in the region.

MEA Summit is Sweden’s largest business event geared towards the MEA region, delivering insights, tools and clues as to how market transformation in the region will place future demands on business innovation. During two days in Stockholm, participants engaged in presentations from world-renowned speakers, panel discussions and interactive workshops with top executives and industry experts as well and met with an estimated 200 other Swedish companies who share your interest in the region.

 

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Tag Archive for: Africa

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