Despite the economic downturn fuelled by the pandemic, international companies have been looking for opportunities in Africa’s $13 billion beer market. African brewers have strengthened their facilities in terms of capacity and heightened marketing efforts in 2021 and 2022, making Africa one of the fastest-growing beer markets.

africon conducted a multi-country market analysis for a European food ingredient manufacturing company interested in Africa’s food and drink industry. The project sought to highlight the market potentials for different segments and feature opportunities in the food & beverage industry. In our research, we investigated beer production on the continent. Five African countries made it to the top 40 beer-producing countries, alongside nations like China, Australia, and Germany. These were South Africa (#12), Nigeria (#20), Angola (# 31), Ethiopia (#35), and Cameroon (#36). Africa beer production grew by 7.3% from 2020 to 2021.

For our client, we sized the market, identified vital partners, and provided recommendations for future partnerships and sales efforts in selected countries.

If you have any questions or concerns, you can contact us at info@africon.de

Read previous SOTMs (Slides of the month) here.

Slide of the month (SOTM) July. The growth of consumer markets in Africa

Slide of the month (SOTM) June. Blood transfusion landscape in Tanzania

Slide of the month (SOTM) May. Construction projects in Africa

Slide of the month (SOTM) April. Demand for heavy machinery in Africa

Slide of the month (SOTM) March. Tanzania medical technology value chain