The African continent has seen tremendous growth in construction equipment & heavy machinery. Urbanization drives the demand for construction to meet residential, commercial, and infrastructure development needs.
We recently concluded a multi-country analysis and prioritization for a large European construction and industrial machine supplier. africon spent about three months meeting with key local decision-makers and experts. The findings were that the construction machinery industry in the African market is worth USD 900 million and excavators are the most popular type of machine in the continent.
After sharing our findings and giving tactical recommendations to the client, they were in a position to prioritize select countries.
Read previous SOTMs (Slides of the month) here.