africon CEO Marc-Peter Zander is an external PARLA expert on Africa’s cultural and economic sector and has decades of experience with the continent. If you have followed us for a long time, you may know that he has spoken on many occasions as a keynote speaker, panelist and moderator on culture in Africa. See more from our news section.
He has vast experience in market entry consulting, regional focus Africa, Africa´s economy, banking IT, FMCG, steel and packaging. He is also a member of the International Advisory Network for Africa and has been working on Africa since 2002.
Since 2016, Parla and africon work together in consulting international firms on their cultural understanding with the key regions of Nigeria and Kenya.
Get to know more about him as well as his speaking portfolio here .
https://www.africon.de/wp-content/uploads/Untitled-design-59.png788940Jean Wandimihttps://www.africon.de/wp-content/uploads/africon-Logo-2017.pngJean Wandimi2019-07-31 15:51:512019-07-31 15:51:51africon CEO Marc-Peter Zander is PARLA expert trainer of the month
African and German firms discuss market potential in
Africa
Key players from Africa and Germany exchanged ideas on how to do business in Africa at the METEC 2019 Sub Saharan Africa Workshop. This workshop focused on the challenges and opportunities of the African metallurgy market. Speakers from a variety of African and European countries and companies were invited to hold presentations and participate in panel discussions thus giving the international audience an excellent insight into the African markets. The METEC Sub Saharan Africa Workshop took place for the first time on June 26th, 2019 during the METEC trade fair in Dusseldorf, Germany. It was initiated and organized by africon GmbH in close cooperation with Messe Düsseldorf and « The Mechanical Engineering Industry Association » in Germany (VDMA) represented by Dr. Timo Würz, Managing Director of VDMA Metallurgy. More than 50 attendees participated in the high-level workshop.
The Event
The event was characterized by an open and lively exchange
between all participants and panelists. Opinions were exchanged, similar and
differing ones debated, and many conclusions drawn. Several key challenges not
only to European firms, but to African nations and industries were identified.
The following recommendations arose:
European
firms should consider Africa as a market. Although often small and
sometimes challenging, some African markets can be very profitable and provide
huge long-term growth opportunities. Many Africans already appreciate European
quality.
International
firms have to understand that Africa is a huge and diverse continent.
Especially smaller firms will not be able to deal with all countries at once. Clear
priority countries have to be defined early on.
Skills
are a critical bottleneck locally. Training and education for staff is a
key to success. Organizations like the German VDMA are in a position to support
here as well.
Providing
adequate aftersales service is key for EU machine suppliers to African
customers. To achieve this at reasonable costs, teaming up with other suppliers
or utilizing locally present external service providers can be beneficial.
Creating service hubs in certain countries can be equally help. E.g. Kenya can
be used as a hub for East Africa.
German
firms often have to show flexibility in their commercial terms and
conditions, as well as showcase cultural understanding for the other involved
parties.
German
firms – wherever possible – have to check on their pricing models as
this is still a huge issue. In that context, modular/scalable solutions are
often highly appreciated. Offering German solutions made in lower cost
countries like India can be interesting entry level options as well.
“As africon, we were very pleased to see a lively event with valuable insights for both existing market players and new entrants. We hope the valuable contacts exchanged on the event will bear fruits in future”, summarizes Mr. Marc Zander CEO and Partner africon GmbH.
More
Details about the Programme
Panel 1
addressed: Needs and expectations of German/international metals production,
metals processing and metallurgical machinery sectors when looking into doing
business in Africa (e.g. technology, education & training, competition,
etc.)
The
Panelists included Dr.
Tim Nikolaou (Managing Director, Frech Group, Germany), Mr. Cedrick Lusaka
(Area Sales and Project Manager – Africa, Maschinenfabrik Herkules GmbH &
Co. KG, Germany), Mr. Solomon Mulugeta (Director, Ruhe Consult and
General Manager, Ethiopian Association of Basic Metals and Engineering Industries), Dr. Norbert Völker
(VDMA department of educational policy / Skilled workers for Africa Project
Manager), Mr. Glen Dikgale
(President, South African Institute of Foundrymen (SAIF), South Africa. The
Panel was Moderated by Marc
Zander (CEO & Partner, africon GmbH).
Panel 2 addressed: What the African markets offer to and
need from German/international metallurgy, steel casting and metal companies
willing to start business in Africa? (e.g. market potential, financing, local
support)
The panelists included
Mr. Till Schreiter (Managing Director, ABP Induction Systems GmbH,
Germany), Mr. Bobby Johnson (Sector Chairman, Kenya Association of
Manufacturers KAM, Metal & Allied Sub Sector as well as Director, Steelmakers
ltd, Kenya), Mr. Ime Ekrikpo (Director Steel & Non-Ferrous Metals
Department, Ministry of Mines & Steel Development, Nigeria), Mr. Gupta
Gagan Santosh (Chairman, Kamal Steel Group, Tanzania), Mr. Dieter Brandstätter
(Managing Director, ANDRITZ Maerz GmbH, Germany ). The panel was moderated by Friedrich
Wagner (VDMA department of foreign trade).
The overall market for aluminium profiles in Ghana is split into three price/quality segments: Firstly, premium profiles are used in large high rise and complex construction projects, which are shaping the skylines of Accra and other cities in Ghana. This segment represents around 19% of the total market volume and is served by so called “International Fabricators” and “Niche Fabricators”. On the opposite side of the spectrum, “Retail Fabricators” serve around 50% of the market demand with relatively lower price/quality profiles. These profiles are used in common housing construction and for smaller commercial buildings. In between these two segments is the medium price/quality segment, which represents around 31% of the market. Profiles in this segment are used in a variety of residential and commercial construction projects.
Overall, the aluminium profiles market in Ghana has a pyramid shape, with a large budget and a relatively smaller but still significant premium segment. As for other building materials, especially the premium segment holds interesting opportunities for firms from Europe and elsewhere.
If you would like to know more about how your market in Ghana looks, how to access this market, who the right local partners and the customers are, do not hesitate to get in touch.
https://www.africon.de/wp-content/uploads/sotm-1.jpg736987Jean Wandimihttps://www.africon.de/wp-content/uploads/africon-Logo-2017.pngJean Wandimi2019-07-08 13:40:292019-07-08 13:40:29Slide of the month (SOTM) April. Ghana’s aluminium fabrication market
africon GmbH prides itself in having a very experienced advisory board. The advisory board has significant long-term Africa experience and guides africon in its current growth phase. It contributes ideas, contacts and local know how. We are very pleased to have another member to our board, Mr. Bertrand Mignot. Mr. Mignot was a Senior Consultant for the German Development Cooperation (GIZ). He was formerly in management roles at Deutsche Bank, Renault Nissan Bank, First Bank of Nigeria, Rawbank. His main focus is on financial services, IT and health. He has a BSc Business and Engineering from University of Coventry and an MBA from Mannheim Business School. We look forward to having Mr. Betrand Mignot in our advisory board and strengthening the growth of africon.
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