In two different projects, both concerning the automotive industry in Kenya and Nigeria, africon has been conducting more than 65 interviews with vehicle assemblers, coach builders, repair garages and distributors of vehicles. Aim was to understand the current maintenance of windscreens in Africa to develop a go-to market strategy for a leading adhesives company.
These interviews as well as the analysis of general market data shows that the size of the automotive market in Kenya and Nigeria is quite different, which comes naturally when looking at the size of the population (46,05 million in Kenya vs. 182,2 million in Nigeria). But the proportion of new vs. second hand vehicles is very much the same.
Having 75% and 80% of second hand vehicles cruising the streets in Kenya and Nigeria the market for spare parts as well as chemical materials needed in the repair sector – like adhesives, sealants, paints, etc – is huge.
