Slide of the month (SOTM) November. Market entry project for a US communication company

Market entry project

When it comes to the two-way radio communication industry, South Africa dwarfs its counterparts in terms of market size and market maturity. Nigeria, Kenya and Angola on the other hand offer the greatest potential going into the future. Quality was found to be the key determining criteria for consumers when purchasing two-way radios. This is mainly due to the fact that main users of two way radios tend to be in critical sectors where quality cannot be compromised including law enforcement, private security, mining, oil and gas. Customers in this sectors are willing to pay a premium for the guarantee of a reliable product.

africon can provide value to other radio communication companies by evaluating the market potential for their product, analyze the value chain and identify suitable distribution partners in the key market Africa.