Slide of the month

Slide of the month (SOTM) October. Construction sector performance in South Africa

South Africa has a large construction sector which is actually one of the largest in Africa currently worth about 15 billion USD, and also contributing 4% to the country’s GDP in 2018. Sadly, the construction sector has been in recession since 2017 and the overall growth rate in the past decade has been quite low […]

Slide of the month (SOTM) September. Consumer goods distributors in Ethiopia

The impressive growth of Ethiopia over the past decade has put the country on the map in the consumer goods business. Even though East Africa Holding did not make it to the shortlist of the most interesting potential partners, africon was impressed by the company’s strong local networks and standing in the market. Its focus […]

Slide of the month (SOTM) August. Real estate projects in South Africa

The real estate industry in South Africa has been growing steadily in the last few years. Looking at the industry’s three main segments, i.e. residential, commercial, and additions/alterations, it is apparent that South Africa´s residential developments have increased the most in value, at a growth rate of 11.37% between 2015 and 2018. Similarly, additions and […]

Slide of the month (SOTM) July. Africa’s top imports in 2018

There are numerous business opportunities and potentials that exist in Africa which companies can take advantage of after further market research as well as designed entry strategies. With our focus being on Africa, we have looked into the African markets to see what sort of products are mostly imported in each market, and for the […]

Slide of the month (SOTM) June. Plastic film imports in Nigeria

The growth of plastic film imports over the past ten years is a demonstration of the growth in the adoption of plastic film packaging in Nigeria as well as the slitter market. Polyethylene (PE) film is by far the most popular plastic film material used in Nigeria due to its versatility and wide areas of […]

Slide of the month (SOTM) May. The aftermarket for commercial vehicles in South Africa

Being Africa´s most developed country, the automotive aftermarket in South Africa presented itself with its own profile, own challenges and opportunities: South Africa is one of the very few African countries with a relatively strong base of local automotive parts manufacturers. A vast variety of international brands have long set up shop, some established their […]

Slide of the month (SOTM) April. Ghana’s aluminium fabrication market

The overall market for aluminium profiles in Ghana is split into three price/quality segments: Firstly, premium profiles are used in large high rise and complex construction projects, which are shaping the skylines of Accra and other cities in Ghana. This segment represents around 19% of the total market volume and is served by so called […]

Slide of the month (SOTM) March. Kenya’s construction and real estate sector

africon GmbH was contracted by one of our clients and we successfully conducted a research on the aluminium industry in Kenya. We found out that the key drivers of this industry are the construction and real estate sectors in Kenya. Findings revealed that these sectors have experienced positive growth rates within the last five years […]

Automotive parts import Sub-Saharan Africa.

Slide of the month (SOTM) February. Automotive parts imports in sub-Saharan Africa

Let us look at the automotive market in sub-Saharan Africa narrowing down to the aggregate value of three main automotive service parts which are: Filters (consisting of air filters for internal combustion engines, as well as Oil or petrol filters for internal combustion engines), Spark plugs, and Brake parts. The total combined import value of […]

SOTM. January

Slide of the month (SOTM) January. The automotive parts market in Nigeria

The Nigerian automotive industry appears to be an interesting market, as our research on the automotive parts market shows that the market size is worth USD 4.4bn or more. The total vehicles in operation in Nigeria is currently estimated at 12.7 million, and Nigerian drivers spend an average of USD 350 on automotive parts per […]

SOTM December

Slide of the month (SOTM) December. Aluminium market growth in sub-Saharan Africa

The Aluminium market in sub-Saharan Africa has been experiencing a steady growth in the past decade. The major contribution to this, is the increased import of hollow profiles of aluminium alloys into sub-Saharan Africa which has grown by 467%, from 23 million tonnes to 107 million tonnes between 2008 and 2017, compared to other profiles. […]

Market entry project

Slide of the month (SOTM) November. Market entry project for a US communication company

When it comes to the two-way radio communication industry, South Africa dwarfs its counterparts in terms of market size and market maturity. Nigeria, Kenya and Angola on the other hand offer the greatest potential going into the future. Quality was found to be the key determining criteria for consumers when purchasing two-way radios. This is […]

Trade Fair in East Africa

Slide of the month (SOTM) October. Trade fairs in East Africa

As official representative of Messe Dusseldorf in East Africa we are today taking a closer look at the trade fair market in East Africa.  Kenya has developed as hub for exhibitions and conferences during the past years and serves as gateway to a vital region. However, the neighboring countries are hosting various types of trade […]

Fish waste in ghana

Slide of the month (SOTM) September. Fish waste in Ghana

For this slide of the month, our West Africa team has done in-depth research on the fish sector in Ghana. The value chain analysis shows that despite partly very modern and efficient fish production there is still a huge food loss during processing, packaging and logistics. This challenge means also a great potential for investments […]

Slide of the month (SOTM) August. East Africa BOPP demand

This slide of the month tries to shed some light on the BOPP market in East Africa.  BOPP demand has been growing at a remarkable pace of over the past decade driven mainly by the booming food industry, rapid urbanization and modernization of retail channels.  BOPP use more than doubled from 2010 to 2016 and […]

Plastic packing Nigeria

Slide of the month (SOTM) July. Plastic packaging in Nigeria

  This slide of the month tries to shade some light on the plastic packaging sector in Nigeria.  Nigeria’s packaging industry is projected to be worth $294 billion by 2020, up from $178 billion in 2012. Local market experts further suggest the market is 15 years behind India and about 30 years behind Europe but […]

Key capabilities of German firms in Nigeria

Slide of the month (SOTM) June. Key capabilities of German firms in Nigeria

This slide shows the result of a recent study of one of africon´s employees. The aim was to identify firm capabilities, that have an impact on various aspects of performance of German companies operating in Nigeria. The study was based on existing research findings, as well as a survey of senior staff of 40 German […]

renewable energy generated in Africa

Slide of the month (SOTM) May. Renewable energy in sub-Saharan Africa

The African continent offers an ideal environment for electricity generation from renewable sources. Therefore, it is not surprising that sub-Saharan Africa (SSA) already ranks third worldwide in terms of percentage of electricity generated through renewable sources. Roughly 27% of electricity generated in 2015 was generated through renewable sources. Lesotho, Ethiopia, D.R. Congo, Central African Republic, […]

Slide of the month (SOTM) April. Motorcycles in operation in Egypt

Let us look at the automotive markets in the areas of assembly machinery, engine filters, ignition products and general spare parts in countries like Nigeria in the West, Kenya and Tanazania in the East, Egypt in the North and South Africa in the South. Insights gathered cover areas such as vehicles in operation, spare parts […]

Plastic in Nigeria

Slide of the month (SOTM) March. Plastic ban in sub-Saharan Africa

  The results concluded from the analysis of all interviews and market data is very clear: The plastic (packaging) sector in Nigeria is very vivid and growing at a high pace. Nevertheless, the Nigerian market is highly cost conscious. Competition is set on pricing strategy: The cheaper the product, the more sales a company makes. […]

Slide of the month (SOTM) February. Steel industry growth in Africa.

 The heightened interest in the African steel markets can partly be explained by this chart. It shows the rapidly increasing demand for steel in Africa, as well as key countries for steel in Africa. As part of the projects, africon personally conducted meetings with over 100 decision takers of local steel producers and stakeholders across […]

Slide of the month (SOTM) January. Prices of chips used in card payment in Nigeria

We did an overview on the debit and credit card market in Nigeria in a bid to understand the key personalisation bureaus in Africa, the market potential for payment modules and local pricing. Within 60 interviews with banks, personalisation bureaus, IT companies and experts in the market africon could gain extensive know how on the […]

Slide of the month (SOTM) December. Water industry in sub-Saharan Africa

The share of investments in the water sector in SSA is relatively small at 9.7% compared to other infrastructure sectoral financing according to the Infrastructure Consortium for Africa (2016). The region’s water access flounders at 40% (World Bank 2017).  Whereas industrial wastewater is aiding the deterioration in water quality, resulting in reduced biodiversity in rivers, […]

Slide of the month (SOTM) October. Automotive industry in sub-Saharan Africa

In 2017, we analysed the market for automotive filtration in Kenya and Tanzania in detail. During the project, 60 senior level industry players from authorities, key automobile traders and leading parts distributors, more than 300 consumers, around 70 workshops and 100 parts traders in Kenya and Tanzania were interviewed. In terms of vehicles in operation […]

Slide of the month (SOTM) November. Aluminium foil

After growing its expertise in the African packaging markets throughout the last 5 years, africon supported a leading aluminium foil supplier to the flexible-, laminated carton, cigarette- and blister packaging industry with the development of its Africa strategy. 53 key industrial players were interviewed, including 11 packaging manufacturers in South Africa and 12 packaging manufacturers […]

Slide of the month (SOTM) September. Woodworking machinery importation

During a recent project conducted by africon with focus on the wood working machinery market in Nigeria, africon GmbH identified 107 furniture manufacturing companies and 14 machine distributors focusing specifically on the furniture manufacturing market. By holding expert interviews with a big number of manufacturers and distributors it became quite clear that the furniture manufacturing […]

Slide of the month (SOTM) August. Plastic pipes

During a period of 3 years africon GmbH conducted more than 140 interviews with manufacturers of plastic pipes as well as distributors, hardware stores, construction companies and contractors in 11 countries in west and east Africa. Through all these interviews africon gathered extensive knowledge on the local manufacturing market of plastic pipes, the importation as […]

Slide of the month (SOTM) July. Investment horizon in Africa

africon GmbH has made over 130 interviews with sub-Saharan African steel manufacturers between 2016-2017. In these interviews, one of the key issues holding back Western manufacturers was the risk perception of management, reflected in the preferred payback periods of the machinery. The management of steel companies was hesitant to make too large investments in machinery […]

Slide of the month (SOTM) June. Automotive Kenya vs. Nigeria

In two different projects, both concerning the automotive industry in Kenya and Nigeria, africon has been conducting more than 65 interviews with vehicle assemblers, coach builders, repair garages and distributors of vehicles. Aim was to understand the current maintenance of windscreens in Africa to develop a go-to market strategy for a leading adhesives company. These […]

Slide of the month (SOTM) May. Steel investment Africa

During 2016 – 2017 africon GmbH conducted over 130 interviews with the management of sub-Saharan African steel manufacturers. In these interviews, we were able to discover that the current steel plant equipment and machinery market is dominated by low-price segment mainly consisting of Chinese and second-hand equipment. However, discussion with top managers on future investments […]

Slide of the month (SOTM) April. Spark plug market Nigeria

Within a large independent aftermarket (IAM) project in the automotive sector for Nigeria, africon GmbH had the chance to interview more than 50 experts and found that the IAM market in Nigeria is strongly dominated by fake products. A good example is the spark plug market where fakes in 2015 were at 65% but increased […]

Slide of the month (SOTM) March. Kenyan mobile money transfers

Mobile money has become the most important money transfer system in Kenya by far, in contrast to the European continent where people mostly stay suspicious to such paying systems. africon GmbH with its long-term experience in the payment sector did a research for a leading manufacturer of chip for payment cards. In this context, the […]

Slide of the month (SOTM) February – Segmentation of the Nigerian sanitary market

The slide of the month January showed that Western Africa is a very active region for hotel development. The rise of the construction sector also drives the need of interior design and sanitary products. Two third of the total Nigerian turnover in sanitary products come from retail business. Only one third of the products are […]

Slide of the month (SOTM) January. Development of hotels in Africa

Some African countries are known for its dynamic tourism such as Kenya and Tanzania, Namibia, Botswana and South Africa. Idyllic pictures of Safari-tourists can be drawn out of this imagination. However, the hotel industry that is also linked to business travelling is the most prospering in Western Africa. The first slide of the month in […]

Slide of the month (SOTM) December. Tractor brands in Nigeria

The slide of the month December illustrates the market shares of different tractor brands in Nigeria which was researched in a large filter project over the past 6 months. The market leader is New Holland with about 20% of the present tractors in the country, followed by John Deere and Mahindra. Different Chinese products also […]

Slide of the month (SOTM) November. Steel industry and governmental decisions

While the slide of the month October showed an increasing demand of steel in African countries, the slide of the month November analyses the government’s role in steel projects. A serie of 101 interviews with executive managers in the steel industry showed, that in countries having an incentive program for steel projects, politicians have real […]

Slide of the month (SOTM) October. Numbers on steel in Africa

The slide of the month October shows that more and more steel is used on the African continent while steel production does not increase significantly. This gap must be dissolved by imports but it also indicates interesting investment possibilities for the steel processing industry. Seeing the need of steel increasing, we can also resume that […]

Slide of the month (SOTM) September. Construction machinery imports to Nigeria

The slide of the month September, which was created during a large IAM automotive and off-highway project, shows a drastic decrease of construction machinery imports to Nigeria since 2014. Close to the last presented slide about vehicle inflow to Nigeria, statistics show an important downwards trend of the automotive sector in general. The number of […]

Slide of the month (SOTM) August. Vehicle inflows Nigeria

  With the upcoming interest in Nigeria of various OEM and after market companies, africon GmbH did a comprehensive study on the Nigerian automotive market with focus on OEM production but also on the local spare parts markets. One of the key findings has been that the vehicle inflows to Nigeria have dropped significantly due […]

Slide of the month (SOTM) July. Payment cards in Nigeria

  The slide of the month July shows continuous growth of more than 20% in payment cards for Nigeria. At the moment the total market has got about 42 million cards according to various sources. The major share of payment cards in Nigeria are debit cards with almost 98%. Credit cards have not been popular […]

Slide of the month (SOTM) June. Steel consumption in sub-Saharan Africa with growth of more than 7%

The slide of the month June shows a continuous growth of more than 7% in steel consumption in Africa. This offers great opportunities to steel trading companies, companies who supply equipment to steel companies and most importantly it shows the growth on infrastructure in Africa. The largest markets are South Africa, Nigeria and Kenya in […]

Slide of the month (SOTM) April. Medical equipment market Africa

The African market for laboratory equipment has been playing a small role globally with only 2%. However, it is set for growth with more than 8% in 2015 and imports of more than $1,4bn. The greatest chances for companies supplying medical equipment are still in South Africa besides the north African countries. Also Nigeria is […]

Slide of the month (SOTM) March. New vehicle sales in sub-Saharan Africa

This month our slide shows the strong increase of new vehicles sales in sub-Saharan Africa. Over the past 9 years growth has been almost 70% which led Ford, Daimler, Peugeot and others to increase their presence in Africa. Strongest growth has been in Angola and Nigeria.  

Slide of the month (SOTM) February. Cultural difference Germany & Nigeria

This month we would like to put emphasis on the cultural differences between Nigerian and German business people. Whereas Nigeria is still very hierachical, Germany has got less power distance. This results in the recommendation for German companies to not send junior staff to Nigeria as this might be interpreted of non seriousness.  

Slide of the month (SOTM) January. Import of razor blades into top 5 African countries

Every month africon publishes the most interesting project slide. This months the slide shows a more than 10% growth on razor blades in the top 5 African countries for razor blades being South Africa, Nigeria, Algeria, Egypt and Morocco. This growth is driven by a growing middle class, strong consumer growth and new grooming habits. […]