Slide of the month

Consumer goods markets in Africa have over the past 10-20 years become increasingly interesting for international companies. Growing overall populations and especially the growing middle class have motivated companies from around the world to expand their footprint on the continent. One learning during this process is that Africa is more diverse than previously assumed. This […]

Agri processing is often referred to as one of the most promising areas for many African countries to develop their economies. In this project, africon was tasked to prioritise countries and sectors to (in a next stage) efficiently identify potential customers for a client. The sugar industry, as one of the evaluated industries, scored a […]

Over the past years, a strong reform drive has helped the Ivory Coast to become one of West Africa’s most interesting markets. Growth rates of consistently more than 7% p.a. make the country a promising target market for suppliers of all kinds of industrial machinery. However, when managing market entry, it is important to not […]

The automotive aftermarket is one of the key sectors of opportunities in Africa – not just for Germany, but for many global automotive nations as well. However, many international automotive firms face challenges when doing business in Africa as markets function differently compared to other parts of the world – and within Africa itself. The […]

As official representative of Messe Dusseldorf in East Africa we are today taking a closer look at the trade fair market in East Africa.  Kenya has developed as hub for exhibitions and conferences during the past years and serves as gateway to a vital region. However, the neighboring countries are hosting various types of trade […]

This slide of the month tries to shed some light on the BOPP market in East Africa.  BOPP demand has been growing at a remarkable pace of over the past decade driven mainly by the booming food industry, rapid urbanization and modernization of retail channels.  BOPP use more than doubled from 2010 to 2016 and […]

This slide shows the result of a recent study of one of africon´s employees. The aim was to identify firm capabilities, that have an impact on various aspects of performance of German companies operating in Nigeria. The study was based on existing research findings, as well as a survey of senior staff of 40 German […]

Let us look at the automotive markets in the areas of assembly machinery, engine filters, ignition products and general spare parts in countries like Nigeria in the West, Kenya and Tanazania in the East, Egypt in the North and South Africa in the South. Insights gathered cover areas such as vehicles in operation, spare parts […]

 The heightened interest in the African steel markets can partly be explained by this chart. It shows the rapidly increasing demand for steel in Africa, as well as key countries for steel in Africa. As part of the projects, africon personally conducted meetings with over 100 decision takers of local steel producers and stakeholders across […]

The share of investments in the water sector in SSA is relatively small at 9.7% compared to other infrastructure sectoral financing according to the Infrastructure Consortium for Africa (2016). The region’s water access flounders at 40% (World Bank 2017).  Whereas industrial wastewater is aiding the deterioration in water quality, resulting in reduced biodiversity in rivers, […]