Slide of the month
Within the year, africon delivers more than 20 projects to its clients. Every month, we bring you a selected slide of some of these and show you the input, outcome and strategic recommendations. The slide of the month (SOTM) is a carefully chosen slide from a project which has just been executed by the team locally. It is a perfect way to catch a glimpse of our work and even get industry insights extracted from projects implemented by africon.
See our latest slides of the month below.
Slide of the month (SOTM) December. The food, beverage and tobacco manufacturing industry in Nigeria
/in africon, Slide of the month /by Jean WandimiPrior to the Covid outbreak, manufacturing in Nigeria had been recovering from the 2017 recession, even though the sector still faces various challenges, such as intermittent power supply, infrastructural deficits, forex shortage and Naira devaluation. africon did a market analysis for a European food ingredient manufacturing company interested in understanding the industry in Nigeria. The […]
Slide of the month (SOTM) November. The construction industry in Africa
/in africon, Slide of the month /by Jean WandimiConstruction projects on the African continent are not only getting bigger, but more complex in nature. Some of the key drivers are economic growth, urbanization, industrialization, and the growth of the middle class. The transport sector continues to take the biggest share of the total construction projects in the continent, followed by real estate. In […]
Slide of the month (SOTM) October. The meat & fish sector in Nigeria
/in africon, Slide of the month /by Jean WandimiA specific question that emerged in one of our recent projects in the food industry was how the meat sector in Nigeria looks like and whether it was a suitable target industry for our client. africon answered this question through a combination of industry knowledge from our experts on the ground, local research, as well […]
Slide of the month (SOTM) September. The soft drinks market in Kenya
/in africon, Slide of the month /by Jean WandimiThe soft drinks market in Kenya comprises of carbonates, water and juices. africon did an analysis for a chemicals manufacturer to understand the industry in depth. One of the key learnings from this project was that Coca Cola dominates this market. Consumers are knowledgeable about the market and there exists a strong brand loyalty. Based […]
Slide of the month (SOTM) August. Steel demand in Africa
/in africon, Slide of the month /by Jean WandimiThe demand for steel in Africa has been growing due to various drivers. africon has over the years conducted more than 200 interviews with decision makers and key industry experts from the continent for our clients. Through one recent research for a machinery supplier, we were able to highlight increased government spending, growing investments in […]
Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets
/in africon, Slide of the month /by Jean Wandimiafricon recently presented at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”. In a webinar poll, they asked the 237 attendees from 65 countries if the African automotive aftermarkets will play an important role for their business in a post-COVID future. […]
Slide of the month (SOTM) June. Consumer goods across Africa
/in Slide of the month /by Jean WandimiConsumer goods markets in Africa have over the past 10-20 years become increasingly interesting for international companies. Growing overall populations and especially the growing middle class have motivated companies from around the world to expand their footprint on the continent. One learning during this process is that Africa is more diverse than previously assumed. This […]
Slide of the month (SOTM) May. Glass production in Africa
/in Slide of the month /by Jean WandimiGlass has innumerable applications like building, construction and packaging among others. africon did an analysis for a chemicals manufacturer to understand glass production in Africa, by looking at 5 major countries involved in the process. These were Kenya, Nigeria, Tunisia, Egypt and Morocco. Egypt clearly emerged as the leading country in glass manufacturing, followed by […]
Slide of the month (SOTM) April. The sugar industry in East Africa
/in Slide of the month /by Jean WandimiAgri processing is often referred to as one of the most promising areas for many African countries to develop their economies. In this project, africon was tasked to prioritise countries and sectors to (in a next stage) efficiently identify potential customers for a client. The sugar industry, as one of the evaluated industries, scored a […]
Slide of the month (SOTM) March. The rope manufacturing industry in Africa
/in Slide of the month /by Jean Wandimiafricon recently completed stage 1 of a project for a client from the textile industry. As a supplier of machines for making ropes, the first key question on the way to developing an Africa strategy was “where can we find local manufacturing of ropes in Africa?”. africon answered this question through a combination of industry […]
Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire
/in Slide of the month /by Jean WandimiOver the past years, a strong reform drive has helped the Ivory Coast to become one of West Africa’s most interesting markets. Growth rates of consistently more than 7% p.a. make the country a promising target market for suppliers of all kinds of industrial machinery. However, when managing market entry, it is important to not […]
Slide of the month (SOTM) January. Internet speeds across Africa
/in Slide of the month /by Jean WandimiFor an increasingly digital world, fast internet is a key driver of growth. As anywhere else, internet speeds in Africa vary greatly between countries as this slide shows: while for example Madagascar has a download speed of around 32 Mb/s, faster than that of the UK, and countries like Ghana and South Africa have speeds […]
Slide of the month (SOTM) December. Automotive market in Uganda
/in Slide of the month /by Marc ZanderThe automotive aftermarket is one of the key sectors of opportunities in Africa – not just for Germany, but for many global automotive nations as well. However, many international automotive firms face challenges when doing business in Africa as markets function differently compared to other parts of the world – and within Africa itself. The […]
Slide of the month (SOTM) November. Chemicals application sectors in Nigeria
/in Slide of the month /by Marc ZanderAfrica‘s chemical industries have experienced enormous growth over the past decades. Though at a smaller scale, various markets in Africa offer substantial market opportunities for global chemical companies. One of them is our client for this project. Taking a certain set of chemicals in our client‘s portfolio, the project objective was to identify the most […]
Slide of the month (SOTM) October. Construction sector performance in South Africa
/in Slide of the month /by Jean WandimiSouth Africa’s construction sector is one of the largest in Africa and currently worth about 15 billion USD while contributing 4% to the country’s GDP. Unfortunately, it has been in recession since 2017. The overall growth rate in the past decade has been relatively low at only 2.47%. A struggling economy and a 12% reduction […]
Slide of the month (SOTM) September. Consumer goods distributors in Ethiopia
/in Slide of the month /by Jean WandimiThe impressive growth of Ethiopia over the past decade has put the country on the map in the consumer goods business. In this project, africon identified and recommended potential distribution partners for the client locally. After meeting approximately 20 consumer goods distributors, africon rated and ranked the firms according to key performance indicators previously agreed […]
Slide of the month (SOTM) August. Real estate projects in South Africa
/in Slide of the month /by Jean WandimiThe real estate industry in South Africa has been growing steadily in the last few years. Looking at the industry’s three main segments, i.e. residential, commercial, and additions/alterations, it is apparent that South Africa´s residential developments have increased the most in value, at a growth rate of 11.37% between 2015 and 2018. Similarly, additions and […]
Slide of the month (SOTM) July. Africa’s top imports in 2018
/in Slide of the month /by Jean WandimiThere are numerous business opportunities and potentials that exist in Africa which companies can take advantage of. With our sole focus on the continent, we have looked into the African markets to see what sort of products are mostly imported in each market. For the past year 2018 we were able to come up with […]
Slide of the month (SOTM) June. Plastic film imports in Nigeria
/in Slide of the month /by Jean WandimiThe growth of plastic film imports over the past ten years is a demonstration of the increased adoption of plastic film packaging in Nigeria. Along with the growth in usage of plastic films comes a vast variety of opportunities related products and services – from raw materials to mechanical engineering. Polyethylene (PE) film is by […]
Slide of the month (SOTM) May. The aftermarket for commercial vehicles in South Africa
/in Slide of the month /by Jean WandimiBeing Africa´s most developed country, the automotive aftermarket in South Africa presents itself with its unique profile, own challenges and opportunities: South Africa is one of the very few African countries with a relatively strong base of local automotive parts manufacturers. A vast variety of international brands have long set up shop, some established their […]
Slide of the month (SOTM) April. Ghana’s aluminium fabrication market
/in Slide of the month /by Jean WandimiThe overall market for aluminium profiles in Ghana is split into three price/quality segments: Firstly, premium profiles are used in large high rise and complex construction projects, which are shaping the skylines of Accra and other cities in Ghana. This segment represents around 19% of the total market volume and is served by so called […]
Slide of the month (SOTM) March. Kenya’s construction and real estate sector
/in Slide of the month /by Jean Wandimiafricon GmbH was contracted by one of our clients and we successfully conducted a research on the aluminium industry in Kenya. We found out that the key drivers of this industry are the construction and real estate sectors in Kenya. Findings revealed that these sectors have experienced positive growth rates within the last five years […]
Slide of the month (SOTM) February. Automotive parts imports in sub-Saharan Africa
/in Slide of the month /by Jean WandimiLet us look at the automotive market in sub-Saharan Africa narrowing down to the aggregate value of three main automotive service parts which are: Filters (consisting of air filters for internal combustion engines, as well as Oil or petrol filters for internal combustion engines), Spark plugs, and Brake parts. The total combined import value of […]
Slide of the month (SOTM) January. The automotive parts market in Nigeria
/in Slide of the month /by Jean WandimiThe Nigerian automotive industry appears to be an interesting market, as our research on the automotive parts market shows that the market size is worth USD 4.4bn or more. The total vehicles in operation in Nigeria is currently estimated at 12.7 million, and Nigerian drivers spend an average of USD 350 on automotive parts per […]
Slide of the month (SOTM) December. Aluminium market growth in sub-Saharan Africa
/in Slide of the month /by Jean WandimiThe Aluminium market in sub-Saharan Africa has been experiencing a steady growth in the past decade. The major contribution to this, is the increased import of hollow profiles of aluminium alloys into sub-Saharan Africa which has grown by 467%, from 23 million tonnes to 107 million tonnes between 2008 and 2017, compared to other profiles. […]
Slide of the month (SOTM) November. Market entry project for a US communication company
/in Slide of the month /by Jean WandimiWhen it comes to the two-way radio communication industry, South Africa dwarfs its counterparts in terms of market size and market maturity. Nigeria, Kenya and Angola on the other hand offer the greatest potential going into the future. Quality was found to be the key determining criteria for consumers when purchasing two-way radios. This is […]
Slide of the month (SOTM) October. Trade fairs in East Africa
/in Slide of the month /by Jean WandimiAs official representative of Messe Dusseldorf in East Africa we are today taking a closer look at the trade fair market in East Africa. Kenya has developed as hub for exhibitions and conferences during the past years and serves as gateway to a vital region. However, the neighboring countries are hosting various types of trade […]
Slide of the month (SOTM) September. Fish waste in Ghana
/in Slide of the month /by Jean WandimiFor this slide of the month, our West Africa team has done in-depth research on the fish sector in Ghana. The value chain analysis shows that despite partly very modern and efficient fish production there is still a huge food loss during processing, packaging and logistics. This challenge means also a great potential for investments […]
Slide of the month (SOTM) August. East Africa BOPP demand
/in Slide of the month /by Jean WandimiThis slide of the month tries to shed some light on the BOPP market in East Africa. BOPP demand has been growing at a remarkable pace of over the past decade driven mainly by the booming food industry, rapid urbanization and modernization of retail channels. BOPP use more than doubled from 2010 to 2016 and […]
Slide of the month (SOTM) July. Plastic packaging in Nigeria
/in Slide of the month /by Jean WandimiThis slide of the month tries to shade some light on the plastic packaging sector in Nigeria. Nigeria’s packaging industry is projected to be worth $294 billion by 2020, up from $178 billion in 2012. Local market experts further suggest the market is 15 years behind India and about 30 years behind Europe but […]
Slide of the month (SOTM) June. Key capabilities of German firms in Nigeria
/in Slide of the month /by Jean WandimiThis slide shows the result of a recent study of one of africon´s employees. The aim was to identify firm capabilities, that have an impact on various aspects of performance of German companies operating in Nigeria. The study was based on existing research findings, as well as a survey of senior staff of 40 German […]
Slide of the month (SOTM) May. Renewable energy in sub-Saharan Africa
/in Slide of the month /by Jean WandimiThe African continent offers an ideal environment for electricity generation from renewable sources. Therefore, it is not surprising that sub-Saharan Africa (SSA) already ranks third worldwide in terms of percentage of electricity generated through renewable sources. Roughly 27% of electricity generated in 2015 was generated through renewable sources. Lesotho, Ethiopia, D.R. Congo, Central African Republic, […]
Slide of the month (SOTM) April. Motorcycles in operation in Egypt
/in Slide of the month /by Jean WandimiLet us look at the automotive markets in the areas of assembly machinery, engine filters, ignition products and general spare parts in countries like Nigeria in the West, Kenya and Tanazania in the East, Egypt in the North and South Africa in the South. Insights gathered cover areas such as vehicles in operation, spare parts […]
Slide of the month (SOTM) March. Plastic ban in sub-Saharan Africa
/in Slide of the month /by Jean WandimiThe results concluded from the analysis of all interviews and market data is very clear: The plastic (packaging) sector in Nigeria is very vivid and growing at a high pace. Nevertheless, the Nigerian market is highly cost conscious. Competition is set on pricing strategy: The cheaper the product, the more sales a company makes. […]
Slide of the month (SOTM) February. Steel industry growth in Africa.
/in Slide of the month /by Jean WandimiThe heightened interest in the African steel markets can partly be explained by this chart. It shows the rapidly increasing demand for steel in Africa, as well as key countries for steel in Africa. As part of the projects, africon personally conducted meetings with over 100 decision takers of local steel producers and stakeholders across […]
Slide of the month (SOTM) January. Prices of chips used in card payment in Nigeria
/in Slide of the month /by Jean WandimiWe did an overview on the debit and credit card market in Nigeria in a bid to understand the key personalisation bureaus in Africa, the market potential for payment modules and local pricing. Within 60 interviews with banks, personalisation bureaus, IT companies and experts in the market africon could gain extensive know how on the […]
Slide of the month (SOTM) December. Water industry in sub-Saharan Africa
/in Slide of the month /by Marc ZanderThe share of investments in the water sector in SSA is relatively small at 9.7% compared to other infrastructure sectoral financing according to the Infrastructure Consortium for Africa (2016). The region’s water access flounders at 40% (World Bank 2017). Whereas industrial wastewater is aiding the deterioration in water quality, resulting in reduced biodiversity in rivers, […]
Slide of the month (SOTM) October. Automotive industry in sub-Saharan Africa
/in Slide of the month /by Marc ZanderIn 2017, we analysed the market for automotive filtration in Kenya and Tanzania in detail. During the project, 60 senior level industry players from authorities, key automobile traders and leading parts distributors, more than 300 consumers, around 70 workshops and 100 parts traders in Kenya and Tanzania were interviewed. In terms of vehicles in operation […]
Slide of the month (SOTM) November. Aluminium foil
/in Slide of the month /by Marc ZanderAfter growing its expertise in the African packaging markets throughout the last 5 years, africon supported a leading aluminium foil supplier to the flexible-, laminated carton, cigarette- and blister packaging industry with the development of its Africa strategy. 53 key industrial players were interviewed, including 11 packaging manufacturers in South Africa and 12 packaging manufacturers […]
Slide of the month (SOTM) September. Woodworking machinery importation
/in africon, Slide of the month /by Jean WandimiDuring a recent project conducted by africon with focus on the wood working machinery market in Nigeria, africon GmbH identified 107 furniture manufacturing companies and 14 machine distributors focusing specifically on the furniture manufacturing market. By holding expert interviews with a big number of manufacturers and distributors it became quite clear that the furniture manufacturing […]
Slide of the month (SOTM) August. Plastic pipes
/in Slide of the month /by Jean WandimiDuring a period of 3 years africon GmbH conducted more than 140 interviews with manufacturers of plastic pipes as well as distributors, hardware stores, construction companies and contractors in 11 countries in west and east Africa. Through all these interviews africon gathered extensive knowledge on the local manufacturing market of plastic pipes, the importation as […]
Slide of the month (SOTM) July. Investment horizon in Africa
/in Slide of the month /by Marc Zanderafricon GmbH has made over 130 interviews with sub-Saharan African steel manufacturers between 2016-2017. In these interviews, one of the key issues holding back Western manufacturers was the risk perception of management, reflected in the preferred payback periods of the machinery. The management of steel companies was hesitant to make too large investments in machinery […]
Slide of the month (SOTM) June. Automotive Kenya vs. Nigeria
/in Slide of the month /by Marc ZanderIn two different projects, both concerning the automotive industry in Kenya and Nigeria, africon has been conducting more than 65 interviews with vehicle assemblers, coach builders, repair garages and distributors of vehicles. Aim was to understand the current maintenance of windscreens in Africa to develop a go-to market strategy for a leading adhesives company. These […]
Slide of the month (SOTM) May. Steel investment Africa
/in Slide of the month /by Jean WandimiDuring 2016 – 2017 africon GmbH conducted over 130 interviews with the management of sub-Saharan African steel manufacturers. In these interviews, we were able to discover that the current steel plant equipment and machinery market is dominated by low-price segment mainly consisting of Chinese and second-hand equipment. However, discussion with top managers on future investments […]
Slide of the month (SOTM) April. Spark plug market Nigeria
/in Slide of the month /by Jean WandimiWithin a large independent aftermarket (IAM) project in the automotive sector for Nigeria, africon GmbH had the chance to interview more than 50 experts and found that the IAM market in Nigeria is strongly dominated by fake products. A good example is the spark plug market where fakes in 2015 were at 65% but increased […]
Slide of the month (SOTM) March. Kenyan mobile money transfers
/in Slide of the month /by Marc ZanderMobile money has become the most important money transfer system in Kenya by far, in contrast to the European continent where people mostly stay suspicious to such paying systems. africon GmbH with its long-term experience in the payment sector did a research for a leading manufacturer of chip for payment cards. In this context, the […]
Slide of the month (SOTM) February – Segmentation of the Nigerian sanitary market
/in Slide of the month /by Marc ZanderThe slide of the month January showed that Western Africa is a very active region for hotel development. The rise of the construction sector also drives the need of interior design and sanitary products. Two third of the total Nigerian turnover in sanitary products come from retail business. Only one third of the products are […]
Slide of the month (SOTM) January. Development of hotels in Africa
/in Slide of the month /by Marc ZanderSome African countries are known for its dynamic tourism such as Kenya and Tanzania, Namibia, Botswana and South Africa. Idyllic pictures of Safari-tourists can be drawn out of this imagination. However, the hotel industry that is also linked to business travelling is the most prospering in Western Africa. The first slide of the month in […]
Slide of the month (SOTM) December. Tractor brands in Nigeria
/in Slide of the month /by Marc ZanderThe slide of the month December illustrates the market shares of different tractor brands in Nigeria which was researched in a large filter project over the past 6 months. The market leader is New Holland with about 20% of the present tractors in the country, followed by John Deere and Mahindra. Different Chinese products also […]
Slide of the month (SOTM) November. Steel industry and governmental decisions
/in africon, Slide of the month /by Marc ZanderWhile the slide of the month October showed an increasing demand of steel in African countries, the slide of the month November analyses the government’s role in steel projects. A serie of 101 interviews with executive managers in the steel industry showed, that in countries having an incentive program for steel projects, politicians have real […]
Slide of the month (SOTM) October. Numbers on steel in Africa
/in Slide of the month /by Marc ZanderThe slide of the month October shows that more and more steel is used on the African continent while steel production does not increase significantly. This gap must be dissolved by imports but it also indicates interesting investment possibilities for the steel processing industry. Seeing the need of steel increasing, we can also resume that […]
Slide of the month (SOTM) September. Construction machinery imports to Nigeria
/in Slide of the month /by Marc ZanderThe slide of the month September, which was created during a large IAM automotive and off-highway project, shows a drastic decrease of construction machinery imports to Nigeria since 2014. Close to the last presented slide about vehicle inflow to Nigeria, statistics show an important downwards trend of the automotive sector in general. The number of […]
Slide of the month (SOTM) August. Vehicle inflows Nigeria
/in Slide of the month /by Marc ZanderWith the upcoming interest in Nigeria of various OEM and after market companies, africon GmbH did a comprehensive study on the Nigerian automotive market with focus on OEM production but also on the local spare parts markets. One of the key findings has been that the vehicle inflows to Nigeria have dropped significantly due […]
Slide of the month (SOTM) July. Payment cards in Nigeria
/in Slide of the month /by Marc ZanderThe slide of the month July shows continuous growth of more than 20% in payment cards for Nigeria. At the moment the total market has got about 42 million cards according to various sources. The major share of payment cards in Nigeria are debit cards with almost 98%. Credit cards have not been popular […]
Slide of the month (SOTM) June. Steel consumption in sub-Saharan Africa with growth of more than 7%
/in Slide of the month /by Marc ZanderThe slide of the month June shows a continuous growth of more than 7% in steel consumption in Africa. This offers great opportunities to steel trading companies, companies who supply equipment to steel companies and most importantly it shows the growth on infrastructure in Africa. The largest markets are South Africa, Nigeria and Kenya in […]
Slide of the month (SOTM) April. Medical equipment market Africa
/in Slide of the month /by Marc ZanderThe African market for laboratory equipment has been playing a small role globally with only 2%. However, it is set for growth with more than 8% in 2015 and imports of more than $1,4bn. The greatest chances for companies supplying medical equipment are still in South Africa besides the north African countries. Also Nigeria is […]
Slide of the month (SOTM) March. New vehicle sales in sub-Saharan Africa
/in Slide of the month /by Marc ZanderThis month our slide shows the strong increase of new vehicles sales in sub-Saharan Africa. Over the past 9 years growth has been almost 70% which led Ford, Daimler, Peugeot and others to increase their presence in Africa. Strongest growth has been in Angola and Nigeria.
Slide of the month (SOTM) February. Cultural difference Germany & Nigeria
/in Slide of the month /by Marc ZanderThis month we would like to put emphasis on the cultural differences between Nigerian and German business people. Whereas Nigeria is still very hierachical, Germany has got less power distance. This results in the recommendation for German companies to not send junior staff to Nigeria as this might be interpreted of non seriousness.
Slide of the month (SOTM) January. Import of razor blades into top 5 African countries
/in Slide of the month /by Marc ZanderEvery month africon publishes the most interesting project slide. This months the slide shows a more than 10% growth on razor blades in the top 5 African countries for razor blades being South Africa, Nigeria, Algeria, Egypt and Morocco. This growth is driven by a growing middle class, strong consumer growth and new grooming habits. […]