In late 2018, africon conducted a project on the independent aftermarket (IAM) for commercial vehicles in South Africa. The target of the project was to identify potential partners that are not only suitable, but also themselves interested to take up business with the client. Along the way, we scanned partners of most of Europe´s big aftermarket suppliers, from ZF, Mahle to Mann+Hummel and others.
Being Africa´s most developed country, the automotive aftermarket in South Africa presented itself with its own profile, own challenges and opportunities: South Africa is one of the very few African countries with a relatively strong base of local automotive parts manufacturers. A vast variety of international brands have long set up shop, some established their own offices and warehouses. The local motor vehicle fleet of more than ten million is one of Africa´s biggest but has recently only grown very slowly. Together with a sluggish economy, the parts market has become relatively competitive with firms fighting hard for market shares.
Nevertheless, africon successfully identified suitable gaps to enable our client´s market entry into Africa´s largest automotive premium parts market. The already existing volumes, together with a market that – in a global comparison – still has space for significant growth, open interesting opportunities for international firms.
Get in touch if you would like to know more about opportunities in Africa´s automotive aftermarkets!