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Slide of the month (SOTM) December. The food, beverage and tobacco manufacturing industry in Nigeria

Prior to the Covid outbreak, manufacturing in Nigeria had been recovering from the 2016 recession, even though the sector still faces various challenges, such as intermittent power supply, infrastructural deficits, forex shortage and Naira devaluation. africon did a market analysis for a European food ingredient manufacturing company interested in understanding the industry in Nigeria. The project aim was to understand potentials in various market segments and to ultimately determine scale and scope of opportunities for our client. Within our research, we found that the food, beverage and tobacco sectors account for 38% of all manufacturing output in Nigeria. We were furthermore able to share the size of the market and identify key players and partners to provide direction for future sales efforts in the region.

If you have any questions or concerns, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) November. The construction industry in Africa

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

Slide of the month (SOTM) September. The soft drinks market in Kenya

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

 

 

Slide of the month (SOTM) November. The construction industry in Africa

Construction projects on the African continent are not only getting bigger, but more complex in nature. Some of the key drivers are economic growth, urbanization, industrialization, and the growth of the middle class. The transport sector continues to take the biggest share of the total construction projects in the continent, followed by real estate. In a bid to identifying suitable business partners in selected countries in Africa, we recently completed a local research project in the construction industry. This prompted us to do a deep dive and provide a detailed market outlook. After sharing our findings and giving strategic recommendations, we were in a position to prioritize different countries and sectors.

If you have any questions or concerns, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

Slide of the month (SOTM) September. The soft drinks market in Kenya

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

 

Slide of the month (SOTM) October. The meat & fish sector in Nigeria

A specific question that emerged in one of our recent projects in the food industry was how the meat sector in Nigeria looks like and whether it was a suitable target industry for our client. africon answered this question through a combination of industry knowledge from our experts on the ground, local research, as well as a comprehensive analysis of trade statistics. Our findings revealed that in Nigeria, most people consume red meat on the day they purchase it from open air market stalls, and only a small fraction is refrigerated. Fish in Nigeria is primarily traded live, fresh, frozen or smoked. However, 90% of the broiler chicken is slaughtered, processed and sold frozen. These findings, among others, helped us to rate various target markets for our client in comparison to each other. It laid the groundwork for africon to identify potential customers and partners for our client, therefore reducing cost, time and risk for them.

If you have any questions or concerns, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) September. The soft drinks market in Kenya

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

 

Slide of the month (SOTM) September. The soft drinks market in Kenya

The soft drinks market in Kenya comprises of carbonates, water and juices. africon did an analysis for a chemicals manufacturer to understand the industry in depth. One of the key learnings from this project was that Coca Cola dominates this market. Consumers are knowledgeable about the market and there exists a strong brand loyalty. Based on the findings, africon was able to provide an overview on soft drinks manufacturing as an application industry for our client and give strategic recommendations.

If you have any questions or concerns on the soft drinks market in Kenya, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) August. Steel demand in Africa

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

Slide of the month (SOTM) April. The sugar industry in East Africa

 

Slide of the month (SOTM) August. Steel demand in Africa

The demand for steel in Africa has been growing due to various drivers. africon has over the years conducted more than 200 interviews with decision makers and key industry experts from the continent for our clients. Through one recent research for a machinery supplier, we were able to highlight increased government spending, growing investments in electrification projects and urbanization as some of the key drivers of steel demand. We were also able to show the demand per selected country. Through our extensive knowledge and contacts, we are continuing to help reduce cost, risk and time for our clients in the sector.

If you have any questions or concerns on steel demand in Africa, you can contact us at info@africon.de

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

Slide of the month (SOTM) April. The sugar industry in East Africa

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

 

Slide of the month (SOTM) July. The future of Africa’s independent automotive aftermarkets

africon recently presented at Messe Frankfurt Middle East: Automechanika Dubai’s webinar titled “Africa’s independent aftermarket (IAM) – a look at the current situation and future potential”.

In a webinar poll, they asked the 237 attendees from 65 countries if the African automotive aftermarkets will play an important role for their business in a post-COVID future. In total, more than 70% of the participants “strongly agreed” or “agreed”. The poll results show that there is indeed a significant interest in Africa. africon strongly believes in the African continent and with our role of bridging potentials, we are continuing to help reduce cost, risk and time for IAM companies.

The webinar is currently available on-demand for people to watch.

If you have any questions. Do not hesitate to contact us.

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) June. Consumer goods across Africa

Slide of the month (SOTM) May. Glass production in Africa

Slide of the month (SOTM) April. The sugar industry in East Africa

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire

 

 

Slide of the month (SOTM) June. Consumer goods across Africa

Consumer goods markets in Africa have over the past 10-20 years become increasingly interesting for international companies. Growing overall populations and especially the growing middle class have motivated companies from around the world to expand their footprint on the continent. One learning during this process is that Africa is more diverse than previously assumed.

This slide gives an interesting example: consumer goods in Algeria are usually sold through a distribution network that resembles that of some European countries. In Ethiopia on the other hand, a vast variety of products first passes through “Merkato Market”, a relatively chaotic but hugely important trading centre in the capital Addis Ababa. Further differences between the two markets exist in the type of products traded along these networks, the profiles of companies active in them and in many more areas. For all key African countries, these differences need to be understood and their impacts taken into consideration when building up structures as a foreign company.

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) May. Glass production in Africa

Slide of the month (SOTM) April. The sugar industry in East Africa

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire

Slide of the month (SOTM) January. Internet speeds across Africa

Slide of the month (SOTM) May. Glass production in Africa

Glass has innumerable applications like building, construction and packaging among others. africon did an analysis for a chemicals manufacturer to understand glass production in Africa, by looking at 5 major countries involved in the process. These were Kenya, Nigeria, Tunisia, Egypt and Morocco. Egypt clearly emerged as the leading country in glass manufacturing, followed by Morocco and Tunisia. Based on the findings, africon was able to have a scope on glass production as an application industry for our client and give strategic recommendations.

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) April. The sugar industry in East Africa

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire

Slide of the month (SOTM) January. Internet speeds across Africa

Slide of the month (SOTM) December. Automotive market in Uganda

 

Slide of the month (SOTM) April. The sugar industry in East Africa

Agri processing is often referred to as one of the most promising areas for many African countries to develop their economies. In this project, africon was tasked to prioritise countries and sectors to (in a next stage) efficiently identify potential customers for a client. The sugar industry, as one of the evaluated industries, scored a “medium” potential for our client – though the image varies across the region. While many East African countries have sugar producing industries, only Ethiopia has over the recent years registered significant growth in sugar output and might continue to do so over the next 2-3 years. On the other hand, many sugar mills in the region suffer from high production costs and dwindling or stagnating output. Through the results and the continuation of this project, we will not only identify the most promising first customers for our client in East Africa, but we will also provide direction for future sales efforts in the region.

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire

Slide of the month (SOTM) January. Internet speeds across Africa

Slide of the month (SOTM) December. Automotive market in Uganda

Slide of the month (SOTM) November. Chemicals application sectors in Nigeria

Slide of the month (SOTM) March. The rope manufacturing industry in Africa

africon recently completed stage 1 of a project for a client from the textile industry. As a supplier of machines for making ropes, the first key question on the way to developing an Africa strategy was “where can we find local manufacturing of ropes in Africa?”. africon answered this question through a combination of industry knowledge from an expert on the ground, as well as a comprehensive analysis of trade statistics. With the identified focus countries, the project can now proceed to look at specific market environments and how our client can position himself to succeed in them.

Read other SOTMs (Slides of the month) here.

Slide of the month (SOTM) February. Obtaining finance in Côte d’Ivoire

Slide of the month (SOTM) January. Internet speeds across Africa

Slide of the month (SOTM) December. Automotive market in Uganda

Slide of the month (SOTM) November. Chemicals application sectors in Nigeria

Slide of the month (SOTM) October. Construction sector performance in South Africa