Vision and Mission
In 2017, africon redefined its internal strategy. Here, we present our vision and our short- and long-term goals.
Vision
Bridging Potentials
Bridging for us means building bridges. With Africa, the rest of the world and within the continent. We connect companies, ideas, projects as well as people and offer them a bridge to develop their potentials together in cooperation with us.
We believe in the African potential. These potentials are in the connection to and from Africa as well as within the continent. Potentials are defined for us as all possibilities to create an added value. Those can be personal as well as financial added values. With enthusiasm, we search, discover and promote these potentials.
Mission
In 2030, we are the leading European consulting company delivering solutions for Africa to companies worldwide.
In 2022, we are a leading European consulting company delivering solutions for Africa to companies in our key markets. Our solutions include market research, developing strategies and local implementation with our representations in key African markets. Using our networks and hands-on approach we create tailor-made solutions together with our customers. Our added value is the reduction of time, costs and risk.
Our staff is highly motivated. They are the trusted partners of their customers. The international and local teams are specialized and understand the African markets. A key factor of motivation is our company culture.
Our owners take an active role in the business. We grow constantly, profit oriented and are financially independent.
This is how we bridge potentials.
